Film advertisement created by Schédio, United States for Novotel, within the category: Hospitality, Tourism.

Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

Ambient advertisement created by Africa, Brazil for Projeto Caminho de Volta, within the category: Public Interest, NGO.

Film advertisement created by McCann, United States for Donate Life California, within the category: Public Interest, NGO.

Film advertisement created by Pereira & O’Dell, United States for Ad Council, within the category: Public Interest, NGO.

Integrated advertisement created by Possible, Russia for Modi, within the category: Retail Services.

Film advertisement created by WCRS, United Kingdom for TransPennine Express, within the category: Transport.

Film advertisement created by Hill Holliday, United States for Clark Bar, within the category: Confectionery, Snacks.

The new Hoya Sensity lenses will save you eyes, not your life. Film advertisement created by Brand New Telly Industries, Netherlands for Hoya, within the category: Personal Accessories.

Ambient advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

In the financial jungle you are an easy target for fast loans, tempting offers and complex terms. In the financial jungle you need a reliable guide, that will help you not to get lost. Film advertisement created by Weekend, Latvia for WestKredit, within the category: Finance.

Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail. The One-Drop Bottle is not intended for mass production but for promotional purposes only, and it is currently being sampled in supermarkets. Direct advertisement created by TBWA, United Arab Emirates for Pril, within the category: House, Garden.

Film advertisement created by JWT, Australia for Johnson & Johnson, within the category: Health.

Integrated digital campaign launching “Wyborowa od Mistrza” – a premium craft sub brand of Wyborowa - Poland’s favorite vodka. Digital advertisement created by McCann, Poland for Pernod Ricard, within the category: Alcoholic Drinks.

Tech developer: Asa.tc Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by 180 Kingsday, Netherlands for Replay, within the category: Fashion.

Film advertisement created by Rothco, Ireland for Irish Defence Forces, within the category: Public Interest, NGO.

Digital advertisement created by Lowe, Philippines for Rexona, within the category: Health.