Ambient advertisement created by BBDO, Germany for WWF, within the category: Public Interest, NGO.

On 4th of August 2006, 17 aid workers from Action Contre la Faim were murdered in the offices of the NGO in Muttur, southeastern Sri Lanka, while violent fights were taking place in the city. Since 2006, Action Contre la Faim is fighting for the opening of an international investigation supervised by the United Nations. To finally shed light on the circumstances and on those who are guilty of this massacre. To make sure this crime doesnʼt remain unpunished. To raise awareness, the film presents a fictitious testimony. Without falling into the free violence pitfall, the film manages to express the terrible reality with astuteness and poetry. Symbolically playing with the white NGOʼs T-shirt and the victimsʼ blood shedded on it, the film tends to give a voice to the last witnesses of this horrible day of August 4th, 2006. The talent of the director Luis Nieto who mixes realism and metaphor makes this testimony visually both powerful and striking. Today is the last chance to finally open an international investigation. For action: sign the petition online (in the video petition http://www.dailymotion.com/video/xtvvsd_justice-for-muttur-action-agai... or on justiceformuttur.org) and share the movie. Film advertisement created by TBWA, France for Action Contre La Faim, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

O’TACOS is a French fast food chain with over 200 restaurants in France, Belgium and the Netherlands. They invented the ORIGINAL FRENCH TACO. With it’s creamy cheese, French fries, bacon, chicken and tons of delicious sauces it’s definitely not your everyday Mexican taco… That’s why O’TACOS wanted to make it clear from the start that they’re… let’s say… different. In fact, they’re #JUSTBETTER! To point that out, a series of totally crazy online ads were produced to build their community and drive push towards their restaurants! Film advertisement created by Done by Friday, Belgium for O'Tacos, within the category: Food.

COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.

The Challenge: Standard Chartered Bank wanted to promote their credit card benefits during the month of Ramadan. The Opportunity: Rather than feeding people the same old clichés, we cut through the clutter of Ramadan advertising by tapping into the social aspect of the season. We chose to engage – not advertise. The Idea: My Majlis is the world’s first game that brings the ‘Majlis’ or Ramadan tent experience to life. The game mirrors the real world ‘Majlis’ experience, bringing family and friends together virtually to relax and socialize. Fans create their own ‘Majlis’ or tent, purchase furniture, decorate and invite guests to visit, all using Standard Chartered credit cards. The most popular ‘Majlis’ rated by guests wins ‘Majlis’ experiences in real life. The Results: In just 4 weeks, more than 15,277 fans played My Majlis, on average spending over 7 minutes per visit playing the game. The most popular ‘Majlis’ (with an impressive 2,006 guests) took home the big Eid getaway weekend prize! Not only did consumers share a social experience that was relevant to them, they also learned about the benefits of Standard Chartered cards through gameplay. In just a few weeks, Standard Chartered went from being just another bank to becoming the most socially engaged bank in the United Arab Emirates, with clear product benefits. Digital advertisement created by TBWA, United Arab Emirates for Standard Chartered, within the category: Finance.

Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure. Ambient advertisement created by Carmichael Lynch, United States for Carmichael Lynch, within the category: Agency Self-Promo.

Film advertisement created by 180 Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

Film advertisement created by Cheil, India for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by McCann, Brazil for Zona Sul, within the category: Retail Services.

Film advertisement created by Orcí, United States for Acura, within the category: Automotive.

Film advertisement created by David&Goliath, United States for New Amsterdam Vodka, within the category: Alcoholic Drinks.

An intriguing campaign about how true classics always survives through time. A campaign for the Spanish premium jewelry brand Gayubo. Against the cheap fast-fashion brands that disappears in short time. Film advertisement created by Swing Swing, Spain for Gayubo, within the category: Personal Accessories.

Film advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

The Baltic Sea is one of the world’s most polluted seas. Despite 10 years of recovery efforts, oxygen levels in the Baltic Sea are their worst in 1,500 years. Baltic Sea Action Group challenged top Finnish influencers to hold their breath for a good cause. The goal of the campaign was to raise awareness of the problem and get companies to donate money for a healthier Baltic Sea. Film advertisement created by Taivas, Finland for Baltic Sea Action Group, within the category: Public Interest, NGO.

Digital advertisement created by JWT, United Kingdom for Bepanthen, within the category: Health.

Film advertisement created by K2, Poland for PGE, within the category: Industrial, Agriculture.

Ubisoft® EMEA is launching the European campaign for Assassin’s Creed 3 with “RISE,” an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game. “RISE” pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States. Film advertisement created by Sid Lee, France for Assassin's Creed, within the category: Gaming.

Integrated advertisement created by CLV, Spain for Bankia, within the category: Finance.