Digital advertisement created by Shout, Sweden for Liseberg, within the category: Recreation, Leisure.

Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

An unusual activation to promote lung cancer awareness, taking advantage of a very special moment for a whole country.

Film advertisement created by Saatchi & Saatchi, Canada for Wedding Republic, within the category: Professional Services.

Digital advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Giant Propeller loves helping established brands redefine their legacies. Orient Watch has been around since 1950, but wanted to kick off a new look and attitude befitting of 2018. The best way to do this was to temporarily pull some focus away from the technical details of their renowned craftsmanship, and instead lean into their Japanese roots and spirit with a brand new website that embodies a totally new direction. More than just the new website, Giant Propeller co-founder/Creative Director Jordan Freda wanted to create a digital state of mind for Orient Watch by capturing the realness of Japan and the authenticity of its cutting-edge Tokyo street culture. To achieve this, they jettisoned across the Pacific to immerse themselves in that world. From tranquil countrysides to blazing neon skylines, the GP team captured as much visual content as they could to create a new brand video that reintroduces Orient Watch to the world. The video was supported by striking photography, both of which were used in the creation of the new site – a fully customized Shopify build from scratch, along with a never-before-seen “E-Comm 3D” Product Visualizer experience which enables users to explore and manipulate Orient’s watches with unprecedented digital freedom on the website. Film advertisement created by Giant Propeller, United States for Orient Watch, within the category: Personal Accessories.

Film advertisement created by WCRS, United Kingdom for Green Flag, within the category: Finance.

Ambient advertisement created by Africa, Brazil for Projeto Caminho de Volta, within the category: Public Interest, NGO.

Film advertisement created by McCann, United States for Donate Life California, within the category: Public Interest, NGO.

Digital advertisement created by M&C Saatchi, United Kingdom for Ballantine's, within the category: Alcoholic Drinks.

Film advertisement created by Pereira & O’Dell, United States for Ad Council, within the category: Public Interest, NGO.

Film advertisement created by Decoded, United States for Penn State University, within the category: Education.

The most ambitious TV commercial in Maxbo’s history, shot in the beautiful Norwegian landscape, connects the brand to its owners’ 370 year old history (Løvenskiold, from 1649). The well-crafted video shows that, even with hundreds of years of knowledge within their walls, it has been important to Maxbo not to lean on the tradition part alone too much. Good craftsmanship, but in a modern wrapping. An experienced retailer who looks forward, to another 400 years. Film advertisement created by McCann, Norway for MAXBO, within the category: Retail Services.

Film advertisement created by 180 Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Kenco Millicano, within the category: Non-Alcoholic Drinks.

Special Olympics is an organization that provides sports training and competition for people with intellectual disabilities. They strongly believe in social inclusion through unified sports. To accomplish this, Special Olympics receives funds by private partners. They don’t get any governmental support and don’t work with membership fees. That’s why it’s crucial for them to get new partners and funds. This year Special Olympics decided to attract new sponsors through a direct B2B-campaign. The main objective? Finding new leads and get potential sponsors to commit to a long-term partnership. How do you convince companies to sponsor athletes with an intellectual disability instead of the big sports heroes? By turning the roles upside down: we didn’t just show what they could do for us, but what our special athletes could do for them. And showing them as a good investment. Because they work just as hard as the other athletes and are just as capable of playing the lead in a commercial or a print ad. So, we created ‘#daretosponsor’, in which we dared companies to sponsor a special athlete instead of a famous sports hero. The idea? Copying existing sponsorship campaigns. For example: we put their picture on a can, like our Belgium Red Devils on a can of Coca Cola. We made them shave as if for a Gillette commercial. And put their face on a billboard holding a product. The idea was translated in a fully integrated approach. First of all, we’ve launched an online film, daring our primary prospects to sponsor. On the same day, we placed a billboard in front of P&G’s headquarters (Gillette), featuring a special athlete shaving himself. Moreover, we’ve also sent e-mails and a follow up direct mail containing a can featuring a special athlete. We bought online banners on marketing websites and Instagram ads, and pushed our content on LinkedIn, challenging brands to #daretosponsor. Influencer athletes supported the campaign on social media, encouraging companies to accept the challenge. Multiple companies were charmed by the challenges, some even responding on social with a video featuring the CEO who accepted the challenge. After each new sponsor, a new campaign boost followed, highlighting the result of that brand’s new campaign. Film advertisement created by LDV United, Belgium for Special Olympics, within the category: Public Interest, NGO.

EXIT-Deutschland, an organisation providing support for people dropping out of right wing movements in Germany, handed out what appeared to hardcore t-shirts (message: Hardcore Rebels. National and Free.) last August at the Rock Fuer Deutschland festival run by Germany’s right wing NPD party. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to festival visitors. Once the guys came home after the Festival and washed their shirts the shirt revealed a different message: “Was dein t-shirt, kan kannst du auch” (If your T-shirt can do it, so can you.), and the message “We’ll help you break with right-wing extremism”, and a contact number for Exit Deutschland. Direct advertisement created by Grabarz & Partner, Germany for EXIT-Deutschland, within the category: Public Interest, NGO.

The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown. Ambient advertisement created by Leo Burnett, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by McCann, Venezuela for TeleCaribe, within the category: Public Interest, NGO.