Ambient advertisement created by IGPDecaux, Italy for Paramount Pictures, within the category: Media.

Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

This year, tens of thousands of people will flood the streets for SantaCon in cities across America. Like every year, adults will see overserved Santas, inebriated elves and reckless Rudolphs. But what will the children see? For its 2017 holiday release Crew Cuts, in collaboration with DiMassimo Goldstein, released a PSA highlighting the dangers of SantaCon. Go to http://www.sitoutsantacon.com and help us spread the word! #sitoutsantacon

President, Digital, Social and Mobile Services: Julianne Lamarche Film advertisement created by BLT Communications, United States for Farmville, within the category: Gaming.

Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Film advertisement created by McCann, United States for Pandora, within the category: Recreation, Leisure.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything. Outdoor advertisement created by Isobar, Poland for Blend-a-med, within the category: Health.

Production House: Umbrella.tv Digital advertisement created by Ageisobar, Hungary for Red Cross, within the category: Public Interest, NGO.

Digital advertisement created by Glow, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Sports.

Production Company: Troublemakers.tv Film advertisement created by DDB, China for Amazon, within the category: Electronics, Technology.

Post-producer Mathematic: Guillaume Marien Digital advertisement created by Marcel, France for NOE, within the category: Public Interest, NGO.

Ambient advertisement created by Wunderman, United Arab Emirates for Charicycles, within the category: Recreation, Leisure.

As advertisers, time dictates our entire creative process. Late night brainstorming. Last minute fire drills. And a constant barrage of shifting deadlines. Adobe helps us tackle these challenges daily. So when they asked us to remix their logo, we wanted to shine a light on the delicate relationship between creativity and time. Digital advertisement created by EVB, United States for Adobe, within the category: Professional Services.

Film advertisement created by Grey, Argentina for Magistral, within the categories: Food, House, Garden.

Virginia Lottery Invites you to play along this holiday season. The campaign fully embraces the holiday spirit after last year’s quieter celebrations. Themes of family, gifting, sharing and kindness are seen throughout the creative work. It spotlights all of the Virginia Lottery’s holiday offerings -- Holiday Scratchers, Virginia’s New Year's Millionaire Raffle tickets and online games to expand the joy of gifting. Integrated advertisement created by Yebo, United States for Virginia Lottery, within the category: Gambling.

Film advertisement created by BBDO, United States for SAP Concur, within the category: Finance.