The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.

Film advertisement created by DDB, France for Volkswagen, within the category: Automotive.

Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message. Ambient advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.

Digital advertisement created by Zaraguza, Slovakia for Aknecolor, within the category: Health.

When asked to promote Adobe Portfolio at Cannes Lions, we discovered a unique medium that everyone looks at over a hundred times every day: The Cannes Lions Festival badge. It’s the first thing people look at when they meet. However: There is no useful info on it, except for your name and a barcode. We saw this wasted media space, as an opportunity. The Adobe Portfolio Badge: A clever Cannes Lions badge hack that turns your Cannes Lions festival badge into your personal portfolio. Powered by Adobe Portfolio. With a free, easy to use template anyone could submit their best work via our website (portfoliobadge.com). We would print the badge and allow them to pick up their personal Portfolio Badge at the festival. It seamlessly attached to the back of the Cannes Lions Badge. And could display your best creative work to thousands creative directors in one glance. The #1 networking tool at Cannes Lions 2016.

Film advertisement created by Marcel, France for France 24, within the category: Media.

The most renowned Latvian brand of crisps - Ādažu Čipsi, launched their new communication platform with a careless and brave attitude, that is justified by slogan “Why not?”. If the answer is “Why not?” - anything goes. In this case, adding some spice to a post-soviet setting and mundane life. Film advertisement created by TBWA, Latvia for Ādažu Crisps, within the category: Confectionery, Snacks.

Digital advertisement created by Africa, Brazil for Crocantissimo, within the category: Food.

Digital advertisement created by Miami Ad School, United States for McDonald's, within the category: Food.

Film advertisement created by Electricbrandy, Norway for Anton Sport, within the category: Recreation, Leisure.

Film advertisement created by Nina, Argentina for Polacrin, within the category: House, Garden.

Film advertisement created by Copacino+Fujikado, United States for Seattle Mariners, within the category: Sports.

During the holidays, people rush to websites looking for inspiring recipes. We got all the major Israeli websites to cooperate with us by allowing us to tweak their video players to create a special "Skip ad" button. Digital advertisement created by Saatchi & Saatchi, Israel for Latet, within the category: Public Interest, NGO.

Film advertisement created by Eleven, United States for AAA, within the category: Finance.

Film advertisement created by VSA Partners, United States for Blue Point Brewery, within the category: Alcoholic Drinks.

Godiva launches a modern campaign that instils wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the-all- encompassing experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife. With all the style and expertise of Lawton’s film-making, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu. But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame. “Working with Creative Director Ruth Boulter and her creative team at McCann was an incredible experience. The project was a delight from start to finish, a visual treat and totally delicious. Perfecting the transition from reality to Pierre’s chocolate world was a fantastic process, from the intricate lighting of DOP Tony C Miller and beautiful production design from Joseph Bennett” Vicky Lawton. Digital advertisement created by McCann, United Kingdom for Godiva, within the category: Confectionery, Snacks.