We have pricing on the 2022 Subaru Wilderness! Plus, all the facts about the rest of the 2022 Lineup.

Hyundai unveiled its new small pickup this week: the 2022 Hyundai Santa Cruz. Let's talk about if this thing makes sense?

Home ground advantage is a nice theory, but it is no match for the passion of the travelling fan. Fly Your Colours this season with the Official Airline of the AFL.

See what it means to be a Carlton supporter through the eyes of one of the team’s biggest fans and players.

Client: HAL
Product: Apples
Agency: Ikon
Year: 2013

The central idea of the campaign is positioning LinkedIn as a platform that support business growth with easy-to-use solutions in France. There’s a core film positioning LinkedIn as an advertising platform meant to help business growth and 2 following films focusing on lead generation and brand awareness.

Skating might not be the best thing on earth for your shoes. When skating, one of your shoes gets normally the worst part, while the other one remains almost intact. We wanted to give these survivor-shoes a good purpose, donating them to people that really need them, so they don’t end up thrown away along with their destroyed pair. Digital advertisement created by Miami Ad School, Germany for Nike, within the category: Fashion.

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

Dim Dining is a restaurant in Antwerp. They serve Japanese food with a Western twist. As a stunt, we introduced Tasteful Tattoos. Japanese tattoos that are for free… But their meaning isn’t “Courage”, “Strength” or “Hope”, but “Sea Bass Sashimi”, “Crispy Duck Salad” or another dish on the menu of Dim Dining. And if you get the tattoo, you get the matching dish as well. People can register for a Tasteful Tattoo on dimdining.be.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Leo Burnett, Russia for PIK Group, within the category: Industrial, Agriculture.

Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Brazil for Honda, within the category: Automotive.

Film advertisement created by Serviceplan, Poland for G2A, within the category: Gaming.

What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out. Experiential advertisement created by Taxi, Canada for Fido, within the category: Public Interest, NGO.

The Situation

 Supremo - one of the largest producer of canned goods and food products in the country is struggling to reach its target audience, as young housewives simply don’t care for traditional advertising.

Our research shows, they are mostly attracted to soap operas and scrolling cute things on social media.
 Brand needed to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for whole family”. 
The Solution 

Soap operas + cute videos = the Hungry Hungry Hamsters!

We launched online show series about the lovely family obsessed with food:

The Father - who loves politics and eating.
The Mother - who’s working at a food store and tastes everything around.
The Son - who’s struggling with insomnia and eats day and night.
The Daughter - who’s constantly working out and eats to stay fit.

For this, we created an entire miniature town that consisted of 1350 tiny details and made sure whatever happened in real life, happened in the show as well. With one short episode per week posted on Supremo’s Facebook page, we quickly built up a hardcore fan-base. Storyline and cliffhangers of each episode left viewers intrigued and encouraged them to engage with specially crafted Facebook content. 
Results:

 86% of Target Audience reached
, 2 657 671 Total Video Views, 
141% Increased Sales
 Content advertisement created by Leavingstone, Georgia for Supremo, within the category: Food.

Film advertisement created by Mark+, Brazil for Hyundai, within the category: Automotive.

We asked some children, who had never flown before, what were their expectations about flying. We took them to a study visit through the airport and to an easyJet airplane. And when they were all seated, the pilot told them the big surprise: they were going to make their first flight. This video is about their amazing reaction. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.