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Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.
We challenged the team to come up with the best, most relevant, insightful, 6 second, 30 second, 2 minute, warm-hearted, feel good, entertaining, hilarious, Facebook-friendly, Snapchat ready, Instagram story, Bitcoin-focused video to wish all of our friends, clients, & partners a happy holidays. This is what we came up with. Enjoy!
Film advertisement created by Saatchi & Saatchi, United Kingdom for Toyota, within the category: Automotive.
Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.
Film advertisement created by 180 Amsterdam, Netherlands for Replay, within the category: Fashion.
Film advertisement created by Young & Laramore, United States for American Standard, within the category: Electronics, Technology.
Audio advertisement created by Havas, Costa Rica for BAC Credomatic, within the category: Finance.
Film advertisement created by DDB, France for McDonald's, within the category: Food.
Film advertisement created by Little Big Engine, United States for Chirp, within the categories: Health, Personal Accessories.
Film advertisement created by Herezie, France for Harmonie Mutuelle, within the category: Public Interest, NGO.
Film advertisement created by Barkley, United States for March of Dimes, within the category: Public Interest, NGO.
Heineken Communication Manager Global Commerce: Dario Gargiulo Marketing & Communications Manager Venticento: Gabriella Lazzaro Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.
Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.
Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.
Digital advertisement created by TMW, United Kingdom for GSMA, within the category: Electronics, Technology.
Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.
Film advertisement created by The Monkeys, Australia for Fox, within the category: Media.
Digital advertisement created by FCB, Switzerland for Zurich, within the category: Finance.
Film advertisement created by Mixmax Creative, Thailand for De Leaf Thanaka, within the category: Beauty.