When Sydney, Australia, came out of lockdown, Durex wanted to make sure that everyone who was in search of a new or long lost partner, played safe. But it meant giving up something else. Film advertisement created by Inside Ideas Group, Australia for Durex, within the category: Health.

Film advertisement created by The Vidal Partnership, United States for Powerful Yogurt, within the category: Food.

Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.

GAY TIMES and Grey London have launched Amplifund campaign - Incomplete Without the T - at GAY TIMES Honours during Trans Awareness Week in response to increased transphobia and hate in the global media. 2021 has become the deadliest year for Trans people on record. The Trans community is being increasingly targeted, with transphobia and hate coming from both the media as well as from right-wing groups, both on and offline. More recently, the LGB Alliance have called for the T to be removed from LGBTQ+. Film advertisement created by Grey London, United Kingdom for GAY TIMES Amplifund, within the category: Public Interest, NGO.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

A fun, mildly insane web series featuring a human and pastry cast. Welcome to Balfours Bay, a place where the pastries you love, love you back. Watch the series here: https://www.youtube.com/channel/UC2xt9bQnFNAj5bBVUBHERPg Film advertisement created by Showpony, Australia for Balfours Bakery, within the category: Confectionery, Snacks.

Film advertisement created by Kabane, Canada for Portfolio Night, within the category: Professional Services.

Film advertisement created by Iris, United States for Sony, within the category: Electronics, Technology.

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Digital advertisement created by Olson, United States for Belize Tourism Board, within the category: Hospitality, Tourism.

Film advertisement created by The Gate, United States for Garanimals, within the category: Fashion.

Production: Le Potager Prod. Film advertisement created by BBDO, France for Carte Noire, within the category: Non-Alcoholic Drinks.

Film advertisement created by CJ WORX, Thailand for Axe, within the categories: Beauty, Health.

The ‘Make yourself unstoppable’ film was designed to appeal to a new generation of Strellson-wearing men, and released on what would have been the 70th birthday of Queen’s late frontman Freddie Mercury (5 September 2016). Star Music Producer MNEK’s contemporary version of the seminal Queen song ‘Don’t Stop Me Now’ was commissioned specifically for the soundtrack. The film was conceived as a unique way of promoting the Strellson Autumn/ Winter 2016 collection, and perfectly defined a new attitude for the brand that reflected its contemporary image and captured the uniqueness of the Strellson customer. Film advertisement created by Serviceplan, Germany for Strellson, within the category: Fashion.

Ambient advertisement created by IGPDecaux, Italy for Paramount Pictures, within the category: Media.

Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

This year, tens of thousands of people will flood the streets for SantaCon in cities across America. Like every year, adults will see overserved Santas, inebriated elves and reckless Rudolphs. But what will the children see? For its 2017 holiday release Crew Cuts, in collaboration with DiMassimo Goldstein, released a PSA highlighting the dangers of SantaCon. Go to http://www.sitoutsantacon.com and help us spread the word! #sitoutsantacon