Film advertisement created by Leo Burnett, Russia for PIK Group, within the category: Industrial, Agriculture.

Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Brazil for Honda, within the category: Automotive.

Film advertisement created by Serviceplan, Poland for G2A, within the category: Gaming.

What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out. Experiential advertisement created by Taxi, Canada for Fido, within the category: Public Interest, NGO.

The Situation

 Supremo - one of the largest producer of canned goods and food products in the country is struggling to reach its target audience, as young housewives simply don’t care for traditional advertising.

Our research shows, they are mostly attracted to soap operas and scrolling cute things on social media.
 Brand needed to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for whole family”. 
The Solution 

Soap operas + cute videos = the Hungry Hungry Hamsters!

We launched online show series about the lovely family obsessed with food:

The Father - who loves politics and eating.
The Mother - who’s working at a food store and tastes everything around.
The Son - who’s struggling with insomnia and eats day and night.
The Daughter - who’s constantly working out and eats to stay fit.

For this, we created an entire miniature town that consisted of 1350 tiny details and made sure whatever happened in real life, happened in the show as well. With one short episode per week posted on Supremo’s Facebook page, we quickly built up a hardcore fan-base. Storyline and cliffhangers of each episode left viewers intrigued and encouraged them to engage with specially crafted Facebook content. 
Results:

 86% of Target Audience reached
, 2 657 671 Total Video Views, 
141% Increased Sales
 Content advertisement created by Leavingstone, Georgia for Supremo, within the category: Food.

Film advertisement created by Mark+, Brazil for Hyundai, within the category: Automotive.

We asked some children, who had never flown before, what were their expectations about flying. We took them to a study visit through the airport and to an easyJet airplane. And when they were all seated, the pilot told them the big surprise: they were going to make their first flight. This video is about their amazing reaction. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Film advertisement created by Serviceplan, United Arab Emirates for Dubai Internet City, within the category: Industrial, Agriculture.

Film advertisement created by BEING, United States for Wheat Thins, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by Grey, United States for Pringles, within the category: Confectionery, Snacks.

Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

Advertising Agency: Ogilvy & Mather, Mumbai, India Film advertisement created by Ogilvy, India for Fevicol, within the category: House, Garden.

By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website: https://getcancer.ie/ Film advertisement created by Chemistry, Ireland for Irish Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

‏The Challenge: ‏Every year millions around the world commemorate Earth Hour by turning off all the lights for one hour. ‏Tel Aviv- Jaffa municipality initiates and produces Earth Hour in Israel. ‏As part of Earth Hour 2011, we were asked to raise awareness to the importance of Earth Hour to our planet. ‏The Solution: ‏Arc Interactive (one of Publicis Israel’s digital arms) along with Tel Aviv-Jaffa Municipality connected the real world online. ‏Together we developed a special technology and launched the world's first website that works by pedaling a bike in real time. ‏While riders pedal, the site was on the air, but in a moment of pause, the site went dark. ‏The activity was broadcasted on Earth Hour's website and on Ynet, Israel's leading website. ‏The Results: ‏Earth Hour became the most viewed website in Israel that day! ‏Every 3 minutes a new environmental tip was added on to Earth Hour's website. Digital advertisement created by Publicis, Israel for Earth Hour, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Reporters Without Borders, within the category: Public Interest, NGO.

With a pair of pants on a washing line Shaun and the flock are in their element as they take it in turns to launch themselves into a wobbling stack of balancing sheep in a bid to reach the unguarded plate of doughnuts! Players must create their stack of sheep overcoming the numerous challenges of platforms, precarious platforms, swinging see-saws, tumbling tyres and whizzing water-wheels to ensure their woolly wonder does not come crashing to the ground! Players can explore 60 levels across two fun-filled environments with achievements being earned for the number of sheep used combined with the speed of completing a level. To celebrate the launch, Aardman plan to engage the online Shaun the Sheep community to design their own levels for the game and submit their ideas - with the best ideas being made into actual levels for future releases. One lucky winner will be invited to come to Aardman and help the game developers bring the level to life! The competition ties in with the studio’s ongoing commitment to provide inspiration and learning resources to encourage young people to become digital creators rather than just consumers. Dan Efergan, Digital Group Creative Director at Aardman says “Making games is something we’re hugely passionate about, and a creative craft we believe in alongside storytelling and animation. Obviously we hope people will play the game, but even more so we hope they’ll take part in the competition, as any opportunity to inspire young minds to ‘have a go’ is key to unlocking their own passions.”

Hungary's largest independent investment provider organized a flash mob in September 2013. The musicians of Concerto Budapest performed the 4th Movement from Symphony 9.