Much like Taco Tuesday, WEGGSDAY embraces the popularity of marrying a day of the week with a popular food. A two-minute original music video, titled “Wednesday Is Officially WEGGSDAY!,” has been created to hilariously introduce the concept. The animated video also highlights the versatility of eggs, reminding consumers that eggs are an incredible meal solution beyond just breakfast. Film advertisement created by BBDO, United States for American Egg Board, within the category: Food.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.

Director of Strategic Insights- Henry Gomez Film advertisement created by Alma, United States for McDonald's, within the category: Food.

Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.

Digital advertisement created by Entrinsic, Canada for RBC, within the category: Finance.

Digital advertisement created by Woonky, Argentina for Schneider, within the category: Alcoholic Drinks.

Digital advertisement created by Shackleton, Spain for Action Against Hunger, within the category: Public Interest, NGO.

Keyless Era Social Content Digital advertisement created by Young & Laramore, United States for Schlage, within the category: Electronics, Technology.

Film advertisement created by Rethink, Canada for Canadian Premature Babies Foundation, within the categories: Health, Professional Services, Public Interest, NGO.

Film advertisement created by Shelton Group, United States for Wasting Water is Weird, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Outdoor advertisement created by Ten, Croatia for Samsung, within the category: Electronics, Technology.

Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

The Limited Edition KIT KAT White was so popular, they were running out fast. The challenge for JWT, Sydney was to make the love for the product outlast the product itself, to promote talkability of the brand. We created The Final Fifty: 50 unique pieces of poster art made from the last 50 bars off the production line. Each one was hand crafted by renowned illustrator Mike Watt, who turned the melted chocolate from the final bars into preserved timeless works of art that were showcased online and in an exhibition. Outdoor advertisement created by JWT, Australia for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by Kessler Content, United States for Eric Swalwell, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, Netherlands for Desperados, within the category: Alcoholic Drinks.

Film advertisement created by Red Tettemer, United States for Reyka, within the category: Alcoholic Drinks.

Film advertisement created by Hasan&Partners, Finland for Valio, within the category: Non-Alcoholic Drinks.