Can you imagine a life in which you have to live with half your lung capacity? Or even less? This is what people who suffer from cystic fibrosis have to go through each and every day. To create awareness and raise funding we created the campaign “Out of Breath." Because that’s what’s happening… These patients are slowly but surely getting “out of breath..." literally. Thanks to this campaign people saw, first hand, that even the simplest of things… like blowing up a balloon, are impossible. This campaign took off like a train… We reached national press coverage in all major media (print, online and TV) and were even invited in one Belgiums most influential and famous talkshows (Van Gils & Gasten). Film advertisement created by Done by Friday, Belgium for Belgian Cystic Fibrosis Association, within the category: Public Interest, NGO.

Tech Will Save Us launches its first ever campaign during the holiday season to promote a range of inspiring tech kits featuring; Micro:bot, Synth Kit & Dough Universe. Tech Will Save Us toys introduce kids to fundamental STE(A)M principles; encouraging them to make, code and invent. Created by advertising agency isobel, the ‘Side Effects’ campaign plays off the incredible imagination of kids, showing what sort of clever innovations and hacks they can create with tech toys. The opening frame heeds a familiar WARNING sign, letting parents know about the possible ‘side effects’ these tech toys could have on their kid’s lives. But there’s an underlying message of empowerment, directed to all kids. Don’t want to walk the dog? No problem, hack your Micro:bot to do it for you. Whatever you can imagine, make it – the power is yours. Film advertisement created by Isobel, United Kingdom for Tech Will Save Us, within the category: Toys.

We started this project inspired by Goodnight Stories for Rebel Girls, Rad American Women A-Z and She Persisted. Our intention was to inspire children to believe in their dreams and to pursue them through hail, fire and adversity. In turn, we are inspired by it. The stories we want to share are about REAL superpowers - passion, determination and spiritfire. We want to encourage children that are geographically, economically or socially alienated that power is not given, it is harnessed. We want to show alternatives to what it means to be a girl. HerStories..our stories...are seeds. And we pray they blossom. and 1000 years of history of women empowerment.

Film advertisement created by Creature of London, United Kingdom for Photobox, within the category: Recreation, Leisure.

Film advertisement created by FCB, Canada for BMO, within the category: Finance.

Our agency recently “painted" the whole city of The Hague in Piet Mondrian colors, demonstrating the creative and experiential power of OOH. To bring Mondrian to the hearts and minds of people, Gemeentemuseum, The Netherlands’ most renowned museum of modern arts, partnered with Kinetic and The Hague to transform the city into a living, urban Mondrian painting. The campaign was designed to promote the museum’s newest international exhibition, The Discovery of Mondrian. The primary purpose of the campaign was to boost familiarity with Piet Mondrian and draw a large audience to the museum itself and The Hague. "Mondrian pushed boundaries, both in his life and in his work. So it only makes sense that we pushed creative boundaries for the Gemeentemuseum in return,” said Thomas Thiadens from Kinetic. “Mondrian started as a landscape painter and gradually developed into one of the founders of abstract art. He’s had an immense and immeasurable influence on art and design today, so we wanted to immerse people into his work,” he added. The campaign proved to be a local and international success. On a local level, we successfully ignited a new sense of pride in the city of The Hague, and gave people from all walks of life the opportunity to learn and discover the true genius of Mondrian. The campaign was covered by several major local TV stations and publications, the film was viewed online over 700k times and The Hague Municipal Museum achieved a 25% increase in Facebook followers. On an international level, the campaign was picked up by 80 international journalists as well as garnering a special in-depth spotlight on CBS, that brought American TV watchers to the streets of The Hague. Our social media influencer amplification resulted in a total reach of 611k, with 16,199 total engagements. Outdoor advertisement created by Kinetic, Netherlands for The Hague Museum, within the category: Recreation, Leisure.

Film advertisement created by Boys and Girls, Ireland for Jose Cuervo, within the category: Alcoholic Drinks.

The film's story is told through masterpieces of world art.

Our film tells two stories, side by side. The first is of a worker in the Collins factory - who spends all day, every day, putting together the buses his own son rides to school. The second is a day in the life of the son himself. Digital advertisement created by Maxime Photo and Video, United States for Collins, within the category: Transport.

Film advertisement created by Nomads, United Arab Emirates for Majid Al Futtaim, within the category: Recreation, Leisure.

Film advertisement created by Chemistry, United States for Four Loko, within the category: Alcoholic Drinks.

In celebration of Monopoly's return to McDonald's, we created a fake real estate presentation centre to get people into the game, literally. Get sold on this fictional community at greenestates.ca Experiential advertisement created by Cossette, Canada for McDonald's, within the category: Food.

In order to create a different kind of band promotion for Indie duo Cherie & Renno, we created a short video "interviewing" their experimental musical instrument - a hand-made, electronic, mutli-synth viola Renno has been crafting for the past 2 years.

The Drive Skate Shop in Vancouver has transformed two of the most traditional pieces of retail signage into attention-grabbing outdoor. The shop designed a fully-skateable sandwich board and created posters made from wood veneer to mimic the look of wall ramps. How’s that for fun? Outdoor advertisement created by Rethink, Canada for The Drive Skate Shop, within the category: Recreation, Leisure.

Is your dog too playful with your old furniture? There’s no reason for panic. It’s just another reason to make yourself happy. With Bonami. Film advertisement created by Nydrle., Czechia for Bonami, within the category: House, Garden.

A new campaign for Marathon Petroleum that uses the odometer as a metaphor for life’s journey. Film advertisement created by Wyse, United States for Marathon Petroleum, within the category: Industrial, Agriculture.

When your cat decides it’s time for a new lamp, there’s no reason to disagree. It’s just another reason to make yourself happy. With Bonami. Film advertisement created by Nydrle., Czechia for Bonami, within the category: House, Garden.

Getty Images came up with GettyGood that creates thousands of advertisement a week for minor NGOs with AI image recognition technology. It will help minor NGOs to get the exposure they desperately need without spending a fortune and even encourage people to donate to the minor NGOs. Digital advertisement created by SVA, United States for Getty Images, within the category: Professional Services.

Film advertisement created by Uncle Unicorn, Sweden for Sveriges Radio, within the category: Media.

Film advertisement created by Auge, Italy for Cabrioni, within the category: Food.