Film advertisement created by McCann, United Kingdom for Mr Kipling, within the category: Confectionery, Snacks.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Direct advertisement created by DDB, Spain for Herokid, within the category: Public Interest, NGO.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Pharmaceutical.

Danish supermarket chain, føtex, takes off into the Christmas season with a heart-warming campaign that celebrates kids’ imagination and makes shopping at føtex a lot more Chritsmassy. Film advertisement created by Wibroe, Denmark for føtex, within the category: Retail Services.

By liking the film of their favourite character on Facebook, fans go into the draw to win a real-life, limited edition, ceramic biscuit jar – with thousands to be won across Europe. Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Israel for Union Bank, within the category: Finance.

Film advertisement created by DDB, Costa Rica for Primabela, within the category: Pharmaceutical.

IR magazine will never have as huge advertising space as political parties do. But we want as many voters as possible to know the information politicians are never going to put on their posters – their true deeds, unfulfilled promises, unadvertised connections. So together with the Latvian startup, Overly we created an augmented reality app that enables anyone to hack political ads and see the whole picture.

Panama Tourism Authority wanted to boost the number of visitors from the U.S. and Canada. So new work by global marketing agency VML creates a challenge for people wanting to get off the beaten path. VML enlisted well-known filmmaker Vincent Urban to help engage potential travelers by asking, "Are you a tourist…or a trailblazer?" Panama is for the latter. The lush rainforests are for wanderers, the rugged mountains for explorers...and the forbidden islands for adventurers seeking the last vestiges of an untamed world. Panama is for a lot of people, but it’s...NOT FOR TOURISTS. Film advertisement created by VML, United States for Panama, within the category: Hospitality, Tourism.

Money tends to be a private thing. People don’t talk about it. People sit alone with their worries, their hopes, their anxieties. Do I have enough? Do other people make more? Should I be doing something better with it? Are banks evil? What do money guys even do? Do I at least make more than my neighbor? But what happened if people asked all the questions and told all the stories they’ve been keeping to themselves? That was the purpose of our new campaign, ‘Investing for Humans.’ Oscar-winning filmmaker Errol Morris interviewed more than 20 people over three days and discovered we all have a lot more in common that we’d have thought.

Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating sensor and Bluetooth technology to alert blind swimmers at the precise moment they need to do a turn. Ambient advertisement created by Cheil, Spain for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Ogilvy, India for Allen Solly, within the category: Fashion.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Flying is a difficult feeling to explain. Maybe that's why Albatros Airlines created this airline: to get on board and discover it for yourself. Film advertisement created by RG2, Venezuela for Albatros Airlines, within the category: Transport.

Film advertisement created by DDB, Australia for Schmackos, within the category: Pets.

Bangladesh got its freedom 49 years ago on 16th December 1971. Those who fought for our independence are almost towards their ending lines due to age. As most youngsters of our country find solace in the solution of fleeing the country rather than making it their own. We wanted to remind them of the fact that those who looked after the country as sentries for so long won't be here forever and it is their duty to take the country forward as we bid farewell to a generation of fighters and caregivers. Film advertisement created by Wunderman Thompson, Bangladesh for Nestle, within the category: Confectionery, Snacks.

Film advertisement created by 180heartbeats + Jung v. Matt, Poland for OBI, within the category: Retail Services.