To promote the new iPad app ‘Mini Pupstars’ a short video was created by bielecki & bielecka that featured dogs and animals. The casting was crucial to making the shoot day run smoothly and the agency looked for gentle temperaments and a strong bond between the child and the dog. On the day of the shoot the dogs & children felt relaxed as they were surrounded by their family. Film advertisement created by bielecki, United Kingdom for Mini Pupstars, within the category: Gaming.

World's first public awareness library, containing free PSAs on social topics – which were customized by organizations and individuals throughout the globe. Digital advertisement created by No Ordinary Agency, United States for Crazy Enough to Change the World, within the category: Professional Services.

Film advertisement created by We Are Pi, Netherlands for TED, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

People want to give but aren’t always sure how. Stamps For Good gives them a platform to give back to one of 10 incredible charities, and help get others to support too. Digital advertisement created by M&C Saatchi, South Africa for RocketSeed, within the category: Electronics, Technology.

The Sound Brewery is a conceptual machine for generating music from the ingredients used in the Nastro Azzurro brewing process. Water, Hops, Barley and Corn were manipulated in a unique method to create an audio looping system based on organic input. Water was piped through 8 km of tubing and 1800 custom valves to create a water based touchscreen. The DJ’s finger movement was tracked using Leap Motion, this information was used to control 2 custom designed turntables. The turntables consisted of Interchangeable vinyl-style palettes, these were held in place by neodymium magnets that were attached to custom designed speakers on a rotating mechanism. Audio was generated by interpreting data from a high-spec laser (accurate to 0.001mm) that was used to read the characteristics of the ingredients. The DJ manipulated the sound by: moving and changing the ingredients, changing the rotation speed of the turntables and adjusting the position of the laser arm. The solid ingredients were placed on a specially designed Chladni-style plate that was developed for the machine, namely a circle in favour of the common square design. The corn, hops and barleys contour and arrangement generated the drum track and synth lines as they interacted with the laser and DJ. Water was poured onto flat pressed vinyl palettes, creating a liquid record. Audio frequencies were fed into the rotating liquid records to generate a unique visual and audio effect from the surface of the liquid. A four track EP has been released from Awhyl, the young producers’ crew involved in the project. Ambient advertisement created by Xister, Italy for Nastro Azzurro, within the category: Alcoholic Drinks.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

Film advertisement created by Havas, United States for Air Wick, within the category: House, Garden.

Ferrari is more than just the world’s most legendary sport car. Ferrari is a thrill, an adventure, a drama, a feeling. And there’s only one place where you can find that Ferrari feeling – the one and only, award-winning Ferrari World Abu Dhabi. Film advertisement created by McCann, United Arab Emirates for Ferrari World, within the category: Hospitality, Tourism.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide. The campaign, which broke in the UK on 6 February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you to lie in for longer thanks to its quick, effortless styling. No longer must you choose between more time between the sheets and beautiful hair. A 20-second film follows two women making the most of the extra time they have in bed thanks to the ghd glide – one is simply enjoying a leisurely morning and the other is having a few more moments with her lover. The video ends with both of the women styling their hair with perfect ease, ready to take on the day. The film is supported by social and digital content including cutdowns, banners, GIFs and stills. Film advertisement created by TMW, United Kingdom for ghd, within the category: Beauty.

Digital advertisement created by McCann, United States for MasterCard, within the category: Finance.

Film advertisement created by MullenLowe Group, Australia for Royal Life Saving, within the category: Public Interest, NGO.

For Crime Victims’ Rights Week (April 8 to 14, 2018) this year, MADD is releasing a new public service announcement highlighting the devastating impact that drunk driving has on its victims. It features an injured victim, Philip Ormston, who was hit by a drunk driver suffering a traumatic brain injury that has left him unable to speak, swallow, walk or talk. MADD is grateful to Dallas-based companies The Marketing Arm and ATK PLN for producing and donating the creative and informative PSA.

Outdoor advertisement created by Ogilvy, Brazil for Life Support Group, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Panama for Maggi, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Film advertisement created by Cramer-Krasselt, United States for Porsche, within the category: Automotive.