"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born. Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

Film advertisement created by Sid Lee, Canada for Toronto FC, within the category: Recreation, Leisure.

With over 70 different nationalities gracing the field in this season’s UEFA Champions League, Mastercard launches “22 Languages” – a campaign that reminds us how a common passion can help unite people who think they have all the best reasons to hate each other. Film advertisement created by McCann, United Kingdom for MasterCard, within the categories: Finance, Sports.

Direct advertisement created by thjnk, Germany for Amnesty International, within the category: Public Interest, NGO.

Outdoor advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Generation A is the follow up novel to Douglas Coupland's 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three - “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”. Film advertisement created by Crush, Canada for Generation A, within the category: Media.

Film advertisement created by Wieden + Kennedy, United States for Travel Oregon, within the category: Hospitality, Tourism.

This campaign uses the interactive feature of YouTube. It features a series of ghouls, aliens, witches and Frankensteins disguising themselves for their Facebook and Myspace profiles.

Digital advertisement created by Occam, United States for Firefox, within the category: Media.

Film advertisement created by Envoy, United States for Alcatel, within the category: Electronics, Technology.

Ambient advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

Film advertisement created by Svensson, Sweden for UNHCR, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Italy for Progetto Itaca, within the category: Public Interest, NGO.

A recent Monistat ad sparked a fair amount of controversy and angered women who support the wearing of granny panties. Even after a formal apology from the company, the controversy continues. URL: http://www.grannypanties.org Digital advertisement created by Allen & Gerritsen, United States for Monistat, within the category: Pharmaceutical.

Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Film advertisement created by Binder, Brazil for Match.com, within the category: Professional Services.

Ambient advertisement created by Philipp und Keuntje, Germany for Astra, within the category: Alcoholic Drinks.