Film advertisement created by Argonaut, United States for Nerd Wallet, within the category: Finance.

Film advertisement created by 101-North Marketing, United States for It's On Us, within the category: Public Interest, NGO.

Film advertisement created by VCCP, United Kingdom for O2, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2,000,000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come. Digital advertisement created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Digital advertisement created by BBDO, Belgium for Tabasco, within the category: Food.

Advertising agency Innocean Berlin, Media.Monks, Massive Music & Hagens PR as well as several global contributors have come together to create “The Bookcase for Tolerance” an educational tool to help combat antisemitism, prejudice, inequality and discrimination. The project contains a docuseries, an app and a website containing personal stories of young people who face intolerance in their daily lives and change the perception towards those who are considered "different". And by doing so, the idea is to create a more tolerant world. A world without discrimination. #donthateeducate Integrated advertisement created by INNOCEAN Worldwide Europe, Germany for ANNE FRANK HOUSE, within the category: Public Interest, NGO.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Outdoor advertisement created by Lowe, Canada for Mad Max, within the category: Media.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

The theme of the social spot „Granatapfel" is omnipresent. War rages on almost every continent. Helpless children are often victims of a world which they don’t understand. Children don’t know territorial rights, reign interests, force competitions or ethnic-cultural conflicts. Children look after affection, fun, love or simply a juicy apple. This film should call attention to the topic "children in war zones". Film advertisement created by Filmakademie Baden-Württemberg, Germany for Unicef, within the category: Public Interest, NGO.

Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.

Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.

Film advertisement created by VML, United States for NAPA Auto Parts, within the category: Automotive.

Digital advertisement created by Twiga, Russia for The Russian Aid Fund, within the category: Public Interest, NGO.

Film advertisement created by The Martin Agency, United States for Land O'Lakes, within the category: Confectionery, Snacks.