Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Integrated advertisement created by VUMC Strategic Marketing, United States for Vanderbilt University Medical Center, within the categories: Health, Public Interest, NGO.

Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.

Film advertisement created by Crispin Porter + Bogusky, United States for NBA, within the category: Gaming.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

The Barina will be auctioned for the charity Cancer Council Australia. Digital advertisement created by Digital Chimney, Australia for Digital Chimney, within the category: Agency Self-Promo.

Film advertisement created by TBWA, Canada for Leucan, within the category: Public Interest, NGO.

Digital advertisement created by VML, Argentina for La Casa del Encuentro, within the category: Public Interest, NGO.

Every mankind historical progress was seen first as an insanity. We introduce you #SmartMadness our launching campaign of Huawei Mate 10, the first smartphone with integrated AI. Film advertisement created by M&C Saatchi, Spain for Huawei, within the category: Electronics, Technology.

Film advertisement created by BBDO, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.

Digital advertisement created by Enter, United Kingdom for Advertising Week, within the category: Recreation, Leisure.

We often see ads focusing on the sacrifice and determination required to be an elite athlete -- however, 99 percent of us are not one. Academy Sports + Outdoors, an American sporting goods discount store, is looking to combat elitism in sports and outdoor activities in the new “For All. For Less” campaign. “For All. For Less” celebrates everyone's passion for sports, regardless of their skill set or body type. Film advertisement created by FCB, United States for Academy Sports + Outdoors, within the category: Retail Services.

Digital advertisement created by McCann, Australia for MTV EXIT, within the category: Public Interest, NGO.

ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day. Film advertisement created by Gloryparis, France for IBIS, within the category: Hospitality, Tourism.

Direct advertisement created by Cheil, Hong Kong for Hello Angel, within the category: House, Garden.

Film advertisement created by BBH, United Kingdom for Rugby World Cup, within the category: Recreation, Leisure.

Film advertisement created by La Pac, France for Le Projet Imagine, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by The Fuel Agency, Australia for Department of Education and Early Childhood Development, within the category: Public Interest, NGO.