Every year mobile phone usage behind the wheel accounts for one fatal accident in 10. This fourth film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière, along with its agencies La chose and Anatome, carries once again our message: « Behind every road victim, there are victims of life ». Designed by La chose, the film shows a man receiving a text message while he is calmly driving through the city. He cannot control the urge to reply and as a result runs over a young girl who is returning home from school. The objective is to remind people that it’s impossible to look at both one’s phone and the road at the same time. Music is by Mirwais. Film advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Direct advertisement created by McCann, Peru for Burger King, within the category: Food.

Film advertisement created by McCann, Canada for WWF, within the category: Recreation, Leisure.

Production Company: Unexpected.de Film advertisement created by Engagement Labs, Canada for RBC, within the category: Finance.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Film advertisement created by AJF, Australia for Officeworks, within the category: Office Equipment.

What if you don’t go to school on the 1st of September, but instead, have to beg? SOS Children’s Villages was present at the Belgian Championships ‘Living Statues’ to bring a message around this topic, hard reality for 50,000 children in Senegal.

When we wear cheap glasses, we feel even more ridiculous than being in the most awkward situation. Thanks to Krys, “Don’t be ashamed of your glasses anymore!" Film advertisement created by HUMANSEVEN, France for Krys, within the category: Health.

Film advertisement created by Fenton Stephens, Australia for AEG Powertools, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.

Direct advertisement created by Grey, Argentina for Pantene, within the category: Health.

Big News. Now in the happy meal: The Smurfs. A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal. Outdoor advertisement created by DDB, Netherlands for McDonald's, within the category: Food.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

"What Lives Inside" is a new online web series presented by Dell and Intel. The fantastical film is calling out to the audience for sketches so that their character might be selected to star in the film. Sketches will be accepted until March 9. The film will debut March 25th exclusively on Hulu. http://www.whatlivesinside.com Media Strategists Pete Fishman Directed by Robert Stromberg Editor: Rick Pearson ACE. Casting Director: Heidi Levitt, C.S.A. Digital advertisement created by Pereira & O’Dell, United States for Dell, within the category: Electronics, Technology.

Digital advertisement created by Africa, Brazil for Crocantissimo, within the category: Food.

Film advertisement created by Rethink, Canada for Lavalife, within the category: Professional Services.

The campaign was inspired by a popular meme featuring NBA superstar Lebron James. During the 2020 NBA playoffs, sharp-eyed hoops fans noticed that James’ hair was thinning on top, with some saying his head looked a little like the bottom of a Reese’s Peanut Butter Cup after some of the chocolate and peanut butter gets stuck to the wrapper. James himself acknowledged the meme, posting on Instagram Stories that he used to hate when that happened to his Reese’s, but that he ate them anyway. “Lebron’s post solidified the idea that even if we remove our most iconic asset, the Peanut Butter Cup, from our advertising, consumers will still immediately understand that it is unmistakably Reese’s,” said Akhtar. “Lebron’s post had thousands of likes and comments, but we could sense consumers’ love — and hate — of the chocolate and peanut butter that’s left over. But it was also clear that whether it’s a ‘sticky cup’ or a ‘clean cup,’ the passion for the product never wavered.” Internal research indicates that Reese’s consumers have a particular ritual when it comes to the Cups—whether that’s carefully peeling off the wrapper or licking off the leftover chocolate and peanut butter. Some even save that leftover little bit of the Cup for the final bite. Reese’s turned the idea into a single Toronto billboard that is getting lots of attention and could be extended into other markets. There are no words on the billboard, just an image of an empty Reese’s Peanut Butter Cup wrapper on that familiar orange background, a smudge of leftover chocolate and peanut butter stuck to the bottom. The idea is being extended with a social campaign on Facebook and Instagram based around the theme “Clean or Sticky: How do you uncup?” Integrated advertisement created by Anomaly, Canada for Reese's, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, United States for Tequila Herradura, within the category: Alcoholic Drinks.

Direct advertisement created by Mullen, Singapore for PETA, within the category: Public Interest, NGO.