Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website ultramare.se/badairday Film advertisement created by Milk, Sweden for Ultramare, within the category: Industrial, Agriculture.

Film advertisement created by DDB, United States for Cadillac, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Italy for Dompé, within the category: Pharmaceutical.

The first adapted versions of popular toys that allow people with paralysis to engage in active play with their families, using technology including motion sensors, voice activation and sip-and-puff tech. We were inspired to create these products because play is a universal connector – it improves quality of life, connects people emotionally and wards off stress and depression. Ambient advertisement created by 360i, United States for Christopher & Dana Reeve Foundation, within the category: Public Interest, NGO.

Digital advertisement created by &Co, Denmark for Bianco, within the category: Fashion.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Wilkinson, within the category: Health.

Film advertisement created by Lg2, Canada for Quebec Symphony Orchestra, within the categories: Music, Recreation, Leisure.

Digital advertisement created by Thinkmodo, United States for Oakley, within the category: Fashion.

URL: http://babylon.com.tr/en/

Hermès celebrates the Tie Break. Not a sweat, blood and tears moment but a handy app to help you take a break from the harsh realities of office, airport or public transport. Or even a diversion during a seminar or a dull date. Available on Apple or Android. Pull on the tie and the let the game begin. The application features seven "breaks:" Animated GIFs, Video Arcade Games, Funny Phrases, True / False Stories, Comics, Young Actor Videos, and The Gifhangers. Additionally, it houses several modules that allow users to discover the newest collections and patterns, learn "how to knot" your tie and the savoir-faire of the men's silk universe. Users can then post the results of their personal experiences on Instagram, Pinterest, Twitter and Facebook. Additionally, for the SS15 collection, a corresponding tie has been created called Tie Break. This particular tie has a QR bar code on the back that can be scanned with an Apple and Android smartphone device. Once scanned, it will then take the user straight to the Tie Break app.

Film advertisement created by DDB, Peru for Movistar, within the category: Media.

Film advertisement created by Serviceplan, United Arab Emirates for BMW Middle East, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

IOM Seoul celebrates the diverse lives of migrants in Korea in #Nice2MeetUKorea campaign To celebrate the annual International Migrants Day and also its 70th anniversary, IOM (International Organization for Migration) Seoul, a United Nations intergovernmental agency focused on migrant issues, has launched the #Nice2MeetUKorea campaign to send a message of hospitality while illuminating various migrants’ lives in Korea. Integrated advertisement created by IOM RoK, South Korea for IOM RoK (International Organization for Migration), within the category: Public Interest, NGO.

Digital advertisement created by Marcel, France for Fred, within the category: Personal Accessories.

An interactive audio drama on Facebook Messenger and WhatsApp for financial services brand Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term financial consequences of her choice. We recorded over an hour of content to allow for multiple branching storylines leading to 16 different endings. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

Ambient advertisement created by Ogilvy, Brazil for Red Balloon, within the category: Education.

There’s nothing more powerful than breaking bread with someone. For centuries, it’s been how we connect, share and make memories. But in these modern times, a few unwanted guests have pulled up a seat to the table, distracting us from true connection – our mobile phones. In an effort to help curb the ever-so-present beeps and boops around the dinner table, ACE created the breadblox – a modern take on the breadbox that’s designed to hold devices so you can disconnect to truly connect. Bringing functionality to beautiful countertop décor, gloss white polymer and bamboo accents come together with a simple faraday cage to create the signal-blocking breadblox. Complete with a removable cutting board, its simple non-tech design is meant to encourage breaking bread with one another, not with our screens. Direct advertisement created by Mosaic, Canada for ACE Bakery, within the category: Food.