Film advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.

It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine. Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Outdoor advertisement created by 2CREATE, Slovakia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Film advertisement created by Jung von Matt, Germany for Simfy, within the category: Electronics, Technology.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

Production Company: Code Film Inc. Film advertisement created by Y&R, Canada for BMO, within the category: Finance.

Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.

Ambient advertisement created by Grey, Ecuador for AER, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for State Farm, within the category: Finance.

Our task was to help the NGO for blind and visually imp Digital advertisement created by McCann, Serbia for White Cane, within the category: Public Interest, NGO.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Pre-roll ads edited in real time to match all the viewer’s online behaviors, likes and interests. In the time it takes to load pre-roll, MatchMaker analyzes millions of data points about the viewer — that they stream country music, make dinner reservations at steak houses, subscribe to outdoor magazine and much, much more. Then it scans a matrix of hundreds of video clips of Tennessee activities to find matches, editing a commercial perfectly aligned to their interests in real time. So rather than seeing a tourism ad that tries to appeal to everyone, viewers saw a custom commercial created just for them. The geo-targeting filter even ensured the attractions shown were within driving distance of the viewer’s home. Viewers could then explore the attractions featured in each scene of their vacation on Tennessee’s website. So they could plan their real trip to Tennessee and share it with others. Digital advertisement created by VML, United States for Tennessee Department of Tourist Development, within the category: Transport.

Digital advertisement created by David&Goliath, United States for New York New York Hotel and Casino, within the category: Recreation, Leisure.

Film advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Film advertisement created by Ogilvy, Hong Kong for Marriott, within the category: Hospitality, Tourism.

Ambient advertisement created by TBWA, Paraguay for WWF, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for LateRooms.com, within the category: Hospitality, Tourism.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.