Digital advertisement created by Digitall, Chile for Genacol, within the category: Pharmaceutical.

Film advertisement created by TBWA, Ireland for McDonald's, within the category: Food.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Digital advertisement created by Grey, United States for Law Offices of Esteban Gergely, within the category: Professional Services.

Ambient advertisement created by CJ WORX, Thailand for AP, within the category: Professional Services.

Cup Noodles®, instant noodle brand by Nissin, is celebrating 27 years of Brazil and the party's stage will be Rock in Rio! To talk about the strong relationship of the product with the world of music, Dentsu Brazil created an unexpected campaign full of humor and allusions to number 27. However, Nissin cannot ignore the warnings that using 27 in the context of Rock is not a good idea. The number in question is said to be to the world of music just as 13 is to popular belief: GIVE IT BAD LUCK! Say Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse, some of the “participants” of the famous Club of 27, icons of world music who turned 27 at the age of 27, that become stars on the stages of eternity. To remove any curse and not to link the name of the festival to these facts, the brand decided to play with the reference and redesign the entire campaign. In the narrative, the campaign airs, and after comments on social networks about the history of number 27, Nissin decides to remake the entire content. Thus, the pieces that would already be finished undergo adaptations “hastily” and receive stripes and “patches” with the said number changed to 26 + 1. Digital advertisement created by Dentsu, Brazil for Nissin, within the category: Food.

Film advertisement created by Alma, United States for Sol, within the category: Alcoholic Drinks.

A video to commemorate 10 years of supporting Canadian Breast Cancer Foundation, Scotties Facial Tissue spoke with a group of women whose lives have been touched by breast cancer. Digital advertisement created by FUSE, Canada for Scotties, within the category: House, Garden.

As a new creative player on the market whose majority of business is in online promotions, we wanted to seize the opportunity and introduce the agency but also popularize the QR code format which has been used quite rarely on the market so far. In order to make the story believable we based it on Croatian mentality: we like to brag that we’d invented many things, some of which is true, most is not. What if we found out that a grandma from a middle of Croatian nowhere had invented no less but – the QR code and named it Shiljur? When scanned, the QR code shown in the video leads to the NOA agency web page, where a visitor can get all the information about the agency in an equally funny and interesting way. Digital advertisement created by NOA, Croatia for NOA, within the category: Agency Self-Promo.

Ambient advertisement created by Africa, Brazil for Projeto Caminho de Volta, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Uzbekistan for Master Card, within the category: Finance.

Digital advertisement created by Dentsu, Philippines for Smart Communications, within the category: Electronics, Technology.

Digital advertisement created by Peterson Milla Hooks, United States for GAP, within the category: Fashion.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

3 minutes. 3 centuries. Cinderella like you've never seen her before. Two performance design courses at Arts University Bournemouth have collaborated to produce a short film that showcases almost one hundred costumes spanning three centuries. Students and staff from BA (Hons) Costume and Performance and BA (Hons) Make-up for Media and Performance have shunned the traditional recruitment video in favour of a fresh, and sometimes, violent take on the story of Cinderella, shot entirely from her point of view. 150 students spent five months painstakingly creating the costumes, make-up and hair design to ensure they remain true to their eras of the 18th, 19th and 20th centuries. The film’s ending line — ‘storytelling from an original point of view’ — captures the courses’ creative approach to both teaching and way they promote themselves. Digital advertisement created by Creative Forager, United Kingdom for Arts University Bournemouth, within the category: Education.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

Film advertisement created by Group TRON, Taiwan for Fubon Life Insurance, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Digital advertisement created by BBDO, Vietnam for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Fallon, United Kingdom for Sony, within the category: Electronics, Technology.