Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by Humanaut, United States for Garden of Life, within the categories: Health, Pharmaceutical.

Creative Director: Hugh Todd Film advertisement created by Leo Burnett, United Kingdom for Co-op, within the category: Public Interest, NGO.

DLB Group together with Xtreme Picture and the Anticancer Society of Venezuela wanted to send a message to society to prevent cancer in smokers, especially in people who have not started smoking yet. To smoke you need to have style. When you grab the cigar, you turn it on and give that first puff of smoke, it is appreciated how you are in your lifestyle, the passion you have and the attitude which you develop yourself with. What most people do not know is that 70% of people start smoking because they strongly believe that gives them style and 70% of those people develop cancer because of smoking. Film advertisement created by DLBGROUP, Venezuela for Anticancer Society of Venezuela, within the category: Public Interest, NGO.

Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than 4,000 fans of Zurich’s ZSC Lions ice hockey team held season tickets for games they could no longer see live. As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies. Direct advertisement created by Serviceplan, Switzerland for ZSC Lions, within the category: Sports.

Digital advertisement created by Battery, United States for PlayStation, within the category: Gaming.

The Australian Capital Territory parliament passed a bill in October 2013 that made the territory the first part of Australia to legalize marriage equality. In Canberra, 31 couples were married over a five-day period once the law went into effect, from December 7-12, 2013. But the national government challenged the decision, saying it was inconsistent with Australian federal laws. And Australia's High Court overturned the legislation making all the couples' unions invalid. Ambient advertisement created by Razorfish, United States for GLAAD, within the category: Public Interest, NGO.

Film advertisement created by Deutsch, United States for American Heart Association, within the category: Public Interest, NGO.

Transhumance is the seasonal movement where shepherds transfer their livestock from the highest mountains to plaines. During their 30 days trip, shepherds walk hundreds of kilometers by foot. It’s an Eastern European tradition that dates back thousands of years, and even though it’s happening less and less all around the world, one Romanian shepherd still makes the journey twice every year. Ghiță, the social shepherd who decided to challenge the world by inviting everyone to join him during the transhumance journey. Digital advertisement created by McCann, Romania for Vodafone, within the category: Electronics, Technology.

Ambient advertisement created by MediaVest, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by BETC, France for Intima, within the category: Health.

The client asked to talk about the capabilities of the web on mobile devices. What can be done with today’s tools? The brief asked for a one minute spot transmitting this values. We based our approach on the universal language: music. Nowadays you can pretty much create and mix music thru your iphone, ipad, and android devices, including phones and tablets. This means that you can start working collectively wherever and whenever inspiration arrives. Music is Mobile, because Web is Mobile. Digital advertisement created by APZmedia, Italy for Tim, within the category: Electronics, Technology.

Khadi, the greatest symbol of defiance in India’s freedom movement was born from a handicraft that was hand-woven and hand-spun by villagers across the country. On India’s 70th Independence Day, Turtle, the fashion brand with a conscience which has a Khadi line of fashionable menswear pays tribute to the thread that strung together our freedom. These three 8ft x 5ft string art canvases beautifully captures an iconic picture of freedom connected by nearly 9000 nails holding together over 20 kms of hand-spun thread. These canvases were exhibited in major shopping malls across India and have become permanent displays in Turtle stores. Ambient advertisement created by JWT, India for Turtle Khadi, within the category: Fashion.

“Reverse” is a short film that tells the story of a young daughter and the many challenges she faces on her journey to motherhood. Despite good parenting, good education, and a good job, surviving giving birth is far from a given. Merck for Mothers, believes no woman should have to give up life to give life. 60% of all maternal deaths in the U.S. are preventable. Let's turn outrage into action and make maternal mortality a thing of the past. Film advertisement created by Matter Unlimited, United States for Merck for Mothers, within the category: Public Interest, NGO.

Digital advertisement created by Nossa, Portugal for Somersby, within the category: Electronics, Technology.

Film advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

A lot of people don’t know that the city of Toronto has free condoms for anyone, no questions asked. Toronto Public Health keeps the condoms in giant, self-serve bowls at sexual health clinics, community health centres, and colleges and universities across the city. “Life in the bowl” is a series of short cartoons that treat the condoms as characters who live in those bowls. The condoms live their lives, waiting for the inevitable moment they’ll be chosen. They know they’ll be taken at some point—just not exactly when. Film advertisement created by The&Partnership, Canada for Toronto Public Health, within the category: Health.

To teach people how dangerous it is to leave their dog in a car on a hot day, Rethink Canada partnered with Vancouver-based dog treat company, Earth Paws, and baked a limited line of treats inside of one. Ambient advertisement created by Rethink, Canada for Earth Paws, within the category: Pets.

Film advertisement created by TBWA, Japan for Nissan, within the category: Automotive.