Digital advertisement created by Café Communications, Hungary for Take Me Home Foundation, within the category: Public Interest, NGO.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

Film advertisement created by Grey, United States for AARP, within the category: Public Interest, NGO.

We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance. Film advertisement created by Rabbit's Tale, Thailand for Syn Mun Kong, within the category: Finance.

In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why we made a social experiment never done before, in order to make a student open his eyes on what his future could be if only he starts believing in himself. Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, United Kingdom for McCafé, within the category: Food.

An intimate view of enlightening, sometimes uncomfortable, family discussions focused on parents helping their children understand racism through current events and sharing their own stories about how they first became aware of racism. Directed by Academy Award nominee Kevin Wilson, Jr. with narration by anti-racism educator Dr. Ronda Taylor Bullock, Dear White Parents asks the critical question, “How old were you when you first became aware of race?” The ADL, a leading anti-hate organization, developed a custom discussion guide to help parents discuss the topics raised in the Dear White Parents film. Visit https://dearwhiteparents.guide for this, a curated library of age-driven resources and discussion guides, as well as anti-racism workshops and discussions. Integrated advertisement created by Brooklyn Brothers, United States for Dear White Parents, within the category: Public Interest, NGO.

Film advertisement created by Marcel, France for Groupama, within the category: Finance.

Reviveaphone, created by Oliver Murphy and successfully pitched on the British-version of Dragon’s Den last January, provides a surprising fix for repairing a phone that’s been dropped in water or any other kind of liquid. Reviveaphone is a chemical solution that acts directly on the mineral deposits that attach to the circuits of a submerged phone. After soaking for seven minutes in the mineral-dissolving solution followed by 24 hours of drying time, 95% of phones that undergo the treatment are revived. Digital advertisement created by Lg2, Canada for Reviveaphone, within the category: Electronics, Technology.

Film advertisement created by Siltanen & Partners, United States for Sketchers, within the category: Fashion.

To celebrate its 25th birthday, the National Lottery has partnered with Jungle Creations’ new creative agency ‘The Wild’ to produce a campaign that aims to showcase its projects and raise awareness of the £30 million a week of National Lottery money that goes to Good Causes, amongst their target audience of 18-34 year olds. In a collaboration that is the first of this kind for The National Lottery, they enlisted The Wild to produce an original two part docu-series, three social mini documentary videos and a number of articles, to be distributed on Jungle Creations’ channel, VT. The first video in the series - ’Project Celt’ - follows Beth Lewis, a young woman who suffers from apert syndrome, and who is a beneficiary of one of the National Lottery funded projects. The emotional film sees Beth talk about her condition and the effect it has had on her and her family’s lives, both physically and mentally, how she has suffered with low self esteem and even considered not being around any more after years of bullying brought her to her lowest point. Project Celt, a centre for equine therapy, changed all that, and the mini documentary follows her story, how the centre has helped build her confidence, giving her a place to learn something new and meet new people. Content advertisement created by The Wild, United Kingdom for The National Lottery, within the category: Gaming.

The hand-made World is a project which involved more than 500 embroiderers from across Brazil. These Brazilian hands embroidered and gave life to a more joyful and human world. The result of two years of work is special embroidery that makes a beautiful video. The project started to take shape in the hands of artist Speto, who developed the illustrations to give the film its start. Numbers: 10 million stitches,1267 pieces of embroidery, 144 colors, 587 embroiderers, 700 days of production, 20 states, 167 cities. Digital advertisement created by D/Araújo, Brazil for Döhler, within the category: House, Garden.

Campaign site http://www.matchmadeinhel.com Digital advertisement created by Grey, Finland for Finnair, within the category: Transport.

Film advertisement created by Change, Poland for Radio Zet Foundation, within the category: Public Interest, NGO.

Audio advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

The story of a little boy Alex who once became a cat and went stealthily to his mother's work before New Year. Alex accidentally set free a scary monster and almost spoiled his favourite holiday. The story is based on children's drawings. Film advertisement created by Svetly Story, Russia for SKB Kontur, within the category: Electronics, Technology.

Olympian Mark McMorris heads home to Regina, SK to spread some cheer to his old elementary school teacher with an unexpected surprise. Watch to see how it all unfolds! #BeTheCheer Experiential advertisement created by Cossette, Canada for Cheerios, within the category: Food.

In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points. On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news." The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief. “Mr Mucus Misinforms” will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube. Film advertisement created by McCann, United States for Mucinex, within the category: Health.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.