To encourage citizens to participate in Earth Hour 2013, the Municipality of Sofia and WWF invited the skeptical Bulgarians to be part of the global movement by turning off not just their lights, but their names! Most Bulgarian names end with the suffix “OV”, which sounds like OFF. “In the Name of Change” we invited people to change their profile names on facebook, turning the Bulgarian “-ov” into the English “-OFF”. We switched off the names of the city’s biggest streets on location, directing people to special Foursquare locations to check in to pledge their support. Sofia was OFF, changing its Cyrillic F letter into the English one. By changing one letter, a global matter turned into a very local and personal one. Digital advertisement created by Ogilvy, Bulgaria for Earth Hour, within the category: Public Interest, NGO.

Outdoor advertisement created by Robert/Boisen & Like-minded, Denmark for Amnesty International, within the category: Public Interest, NGO.

KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success. KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.

To provide help to the starving ones during the night, Granola invents the #NightAssistance, an exceptional service allowing you to find Granola bar wherever you are every night from 10 pm to 4 am in April. Dedicated website: http://www.granolassistance.fr Film advertisement created by Marcel, France for Granola, within the category: Confectionery, Snacks.

Film advertisement created by Karmarama, United Kingdom for British Army, within the category: Military.

Photographer: Todd Wawrychuk / ©A.M.P.A.S. Digital advertisement created by 180LA, United States for Hollywood Costume Exhibition, within the category: Recreation, Leisure.

Pass the Plate website: http://thedonationplate.org Digital advertisement created by Leo Burnett, United States for Greater Chicago Food Depository, within the category: Public Interest, NGO.

Film advertisement created by Arnold, United States for Progressive, within the category: Finance.

Film advertisement created by VML, United States for NAPA Auto Parts, within the category: Automotive.

What’s the best way to show that you’re a tough brave man, a Barba Rija man, like people in Portugal use to call them? Try and shave on top of a moving truck in one of Lisbon’s main avenues, and probably that will do the trick. Clube Barba Rija is not for kids but for full grown men, so we created this daring video, with a real man instead of a stuntman, as a way to get people talking about this new online club that will help Portuguese men by delivering at their homes all they need for a perfect shave. Digital advertisement created by Ogilvy, Portugal for Barba Rija, within the category: Health.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

URL: https://gsuite.google.com/together/ Film advertisement created by Anomaly, United States for G Suite, within the category: Electronics, Technology.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

URL: http://panasonic.net/eclipselive “Filming the sun, using the sun.” The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. All of the power used for the live broadcasting was generated from Panasonic's solar energy system. Ambient advertisement created by Dentsu, Japan for Panasonic, within the category: Industrial, Agriculture.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Beats, Brazil for Restaurante Madero, within the category: Food.

Film advertisement created by Peter Mayer, United States for Arlington Convention & Visitors Bureau, within the category: Recreation, Leisure.

The advertising has been responsible for creating stereotypes; stereotypes that are guilty for all the beauty canons and success and happiness standards. Just in Latin America, 73% of the pictures in the image banks do not represent real people. Through this project, our goal is to help change that perception of the world, using our website and promoting a more Real World advertising. Film advertisement created by Y&R, Chile for Getty Images, within the category: Professional Services.