A single photo inspired 180 different stories in the “Tell My Story” project, to bring hope and inspiration back to drug users.The project found a creative way to show people who are addicted to drugs how different their lives could be.Children, seniors, celebrities and anonymous authors wrote a mini biography based on the same image. They were Ambient advertisement created by DDB, Brazil for Tell My Story, within the category: Public Interest, NGO.

The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Year’s Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together. Integrated advertisement created by BBDO, Spain for Spanish Christmas Lottery, within the category: Gambling.

For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase. Digital advertisement created by BBDO, Brazil for Peixe Urbano, within the category: Media.

Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Film advertisement created by Propeg, Brazil for GGB, within the category: Professional Services.

Ambient advertisement created by Iris, United Kingdom for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by gnet, United States for World of Warcraft, within the category: Gaming.

Film advertisement created by McKinney, United States for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Miami Ad School, United States for McDonald's, within the category: Food.

Digital advertisement created by Preston Kelly, United States for Oxfam, within the category: Public Interest, NGO.

Film advertisement created by The&Partnership, United Kingdom for Pets at Home, within the category: Retail Services.

Website: http://makelovenotscars.org/skills/ Digital advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it? Outdoor advertisement created by FCB, South Africa for BMW, within the category: Automotive.

Film advertisement created by BMF, Australia for ALDImobile, within the category: Electronics, Technology.

Digital advertisement created by Miami Ad School, United States for Yamaha, within the category: Automotive.

Cannes Lionesses was set up last year by award winning mcgarrybowen London creative team Holly Fallows and Charlotte Watmough and is backed by the agency. Digital advertisement created by mcgarrybowen, United Kingdom for mcgarrybowen, within the category: Agency Self-Promo.

To show online friendships are just as valuable as offline friendships KPN launched a Christmas campaign about a group of online gamers who consider themselves as best friends but have never seen each other in real life. Content advertisement created by N=5, Netherlands for KPN, within the category: Gaming.

Film advertisement created by DDB, United Kingdom for The National Lottery, within the category: Gambling.