Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging task. In order to raise awareness of the situation, Smile Asia wanted people to empathize with the struggle these children go through every day. The Cleft Collection, a unique set of cutlery, was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft lip and palate. With the help of the Ritz-Carlton, the silverware was first unveiled at a dinner event. Unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Experiential advertisement created by McCann, Singapore for Smile Asia, within the category: Public Interest, NGO.

Erectastep, the world leader in industrial modular stairs, catwalks and handrails, is claiming “8th Wonder of the World” status in its first-ever national broadcast ad, and naturally, the creators of the world’s ancient wonders are not amused. Film advertisement created by RED7, United States for Erectastep, within the category: Industrial, Agriculture.

Digital advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

Film advertisement created by Publicis, Switzerland for Kindertraum.ch, within the category: House, Garden.

Imagine living a childhood without possibility of running with friends, playing ball in the yard, or even a mother’s embrace. As hard as it is to picture, this is the life of little Nastya, Max and 4,000 other kids all over Russia. They are called “the butterfly children” — those who were born with a rare genetic condition epidermolysis bullosa that occurs once in every 100,000 births. Their skin is so fragile that even the slightest touch causes pain and great damage. However, now with the help of latest banking technologies, people can help the butterfly children without a single touch. In December 2016, Citi and Mastercard launched an initiative — “The Untouchables” — with the aim to help BELA Fund raise donations to improve the lives of little patients all over the country. Even though currently there is no cure for epidermolysis bullosa, there are still ways to support butterfly children and their families in the lifelong endeavour that is living with this difficult diagnosis. To this end, a series of customized posters with built-in technology of contactless payment has been created. A person can make an instant donation in the amount of 100 Rubles by simply waving a bank card or any other payment device in front of the poster. No touch required. The posters can be found in the most popular 50 places around Moscow and St. Petersburg — restaurants, hotels, shopping malls — as well as in all Citibank branches in these cities. Outdoor advertisement created by Publicis, Russia for Citibank, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Arab Emirates for Visit dubai, within the category: Hospitality, Tourism.

Digital advertisement created by Ogilvy, Malaysia for Fitness First, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Film advertisement created by Wing, United States for Pickupmydonation.com, within the category: Public Interest, NGO.

Film advertisement created by Upward Brand Interactions, United States for Airstream, within the category: Automotive.

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world. Film advertisement created by DDB, South Africa for McDonald's, within the category: Food.

The First Book Translated to Memes. Digital advertisement created by Saatchi & Saatchi, Spain for En los Ojos del Rey, within the categories: Media, Recreation, Leisure.

Lighting up the Avenue of the Arts on the corner of Broad and Spruce, the Cube showcases videos of all the PIFA partners, PIFA’s documentary series The Journey (created by RT+P), and it will stream live performances from Kimmel Center’s Verizon Hall during the Festival. Editing House: Red Tettemer + PartnersEditor: Vic Carreno Outdoor advertisement created by Red Tettemer, United States for PIFA, within the category: Recreation, Leisure.

Film advertisement created by Latinworks, United States for Marvin Magazine, within the category: Media.

Film advertisement created by Giants & Gentlemen, Canada for ONE at Windermere, within the category: House, Garden.

Film advertisement created by Latinworks, United States for Music Has No Enemies, within the category: Public Interest, NGO.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the categories: Automotive, Pets.