Original Penguin by Munsingwear's first global social media-based marketing campaign, from independent advertising agency La Comunidad, is centered on the legendary Original Penguin Jacket and inspired by its incredible story of being rediscovered after 40 years. Promoting a conversation between the brand and its fans through an iconic symbol of its past, the Jacket¹s social media profiles host witty, multi-media content including photos, videos and commentary updated on a daily basis. Reminiscing about its glorious past, sharing its perspective on pop culture, documenting its adventures and whereabouts and sharing gems of wisdom and inspiration along the way, the Jacket engages with consumers in real time around originally created content. Film advertisement created by la comunidad, United States for Original Penguin, within the category: Fashion.

If Brandon Crawford weren't a player, he'd be the associate manager of a local health food store and a die-hard SF baseball fan. Film advertisement created by McCann, United States for San Francisco Giants, within the category: Sports.

Digital advertisement created by Plan B, United States for Plan B, within the category: Agency Self-Promo.

When you are confident enough to be more than one of a kind, the whole world can be your comfort zone. In a world where identity has become so fluid, ASICS shows that with the new ASICS GEL-QUANTUM sneakers, a new generation easily adapts to the shapeshifting nature that comes with it. Integrated advertisement created by Likefriends, Netherlands for ASICS, within the categories: Fashion, Sports.

Film advertisement created by Havas, Canada for Volkswagen, within the category: Automotive.

Producer Julie Bassignani Film advertisement created by The Integer Group, United States for Blue Moon, within the category: Alcoholic Drinks.

Digital advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Digital advertisement created by Woonky, Argentina for Schneider, within the category: Alcoholic Drinks.

Film advertisement created by David&Goliath, United States for California Lottery, within the category: Gambling.

Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.

Monkey Shoulder has teamed up with actor, comedian and host Joel McHale to Stick it to Stuck Up first dates, giving drinkers the chance to make a lasting impression with their potential S.O. by dropping the pretense and not taking things SO seriously… and by having Joel, himself, shake up their next first date night. Joel took his monkey business to the streets of New York, storming some of the city's more cliched, try-hard date spots to convince a swooning couple to take a walk on the wild side with Monkey Shoulder. Integrated advertisement created by M&C Saatchi, United States for Monkey Shoulder, within the category: Alcoholic Drinks.

Film advertisement created by Merkley + Partners, United States for White Castle, within the category: Food.

Renault România created Doodle Mats, the first kids’ rugs customized with real maps, that help them learn where to safely cross the street. The project was developed by Publicis Romania and came to life thanks to the auto maker’s constant interest in pedestrian safety, especially that of the most vulnerable ones: kids. Most accidents involving child pedestrians take place close to their homes, when kids are unattended, so the first thing they need to know is where the safe crossings are in their own neighbourhood. But because road safety is a boring, adult topic, a fun approach was needed to appeal to kids. That’s how the agency turned to the popular road rugs, found in kids’ rooms all around the world. Direct advertisement created by Publicis, Romania for Renault, within the category: Automotive.

The film showcases the manoeuvrability of the new MAN TGS construction tipper trucks. Two trucks are put through their paces on a quarry and empty their loads with creative results. Film advertisement created by Creative Forager, United Kingdom for MAN, within the category: Automotive.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schützengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 liters. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. Swen Morath, Chief Creative Officer at Wunderman Thompson Switzerland said: “Coors produced in lightning speed. After all, a beer brewed in just a few days can only be a light beer. But as Swiss, we are committed to premium quality.” Kurt Moor, Member of the Board Brauerei Schützengarten, said: "To brew a first-class premium beer in terms of taste, you need one thing in addition to the best ingredients: a lot of time. Nothing works under four weeks." The Lakers made it to the semifinals of the Swiss Hockey League, which in normal times has the most spectators in Europe. Markus Bütler, Manager SC RJ Lakers said: "At every game, we would have been ready to scrape the ice right after. But of course, we enjoyed every win." Nevertheless, the ice machine scraped the ice field immediately after the team was eliminated from the playoff semifinals in April. The resulting water was filtered several times by the Swiss water purification company evodrop and closely inspected by the cantonal food inspectorate. After the government approved the water quality on July 12, brewing finally began today, so that the Schützengarten beer in red ale style will be ready on schedule for the start of the 2021/2022 season. Because they value quality over speed, Schützengarten asked Coors and Lightning via social media and an open letter to do a beer tasting. Once the Schützengarten beer is brewed, they plan to taste each other's beers together. The event will be conducted by a beer tasting specialist and livestreamed. May the best beer from an ice hockey field win. Because quality trumps speed. Integrated advertisement created by Wunderman Thompson, Switzerland for Schützengarten, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, United States for Sandy Hook Promise, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.