This Is Our Grind

Life isn’t the perfect montage of morning moments that most coffee brands would have us believe – this is especially true for the South African youth, who today more than ever, take on more and more in hopes to live a better life than their parents. So when Nescafé Classic wanted to reposition themselves as a strong coffee to help the youth get through their day, we wanted to show them that to stay strong through their grind, they need a grind that is just as strong. Film advertisement created by Publicis, South Africa for Nescafe, within the category: Non-Alcoholic Drinks.