Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Film advertisement created by Jandl, Slovakia for Samdex, within the category: Retail Services.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Film advertisement created by Agencia3, Brazil for Alerj, within the category: Public Interest, NGO.

“Tables you can hear” one of many unique ways to come to ultimately get young “obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that music was then designed that was inspired by the table illustrations and the particular neighborhood’s taste in music. When I asked how the creators knew the local neighborhood’s taste in music or genre of music, I was told it was drawn from “gigs” recently played and attended by that hood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away. Ambient advertisement created by Ogilvy, United Kingdom for Philips, within the category: Electronics, Technology.

Film advertisement created by Richter7, United States for Hogle Zoo, within the category: Recreation, Leisure.

Film advertisement created by Iris, United Kingdom for Pizza Hut, within the category: Food.

Digital advertisement created by M&C Saatchi, United Kingdom for Transport for London, within the category: Public Interest, NGO.

Digital advertisement created by JWT, Peru for Ambev, within the category: Public Interest, NGO.

Problem Millennials think that all insurance companies are the same and don’t pay attention to them till their big life moments come around. So, how can Sonnet, Canada’s first fully online home and auto insurance company not only be remembered, but also protect the optimism of their policy takers? Insight Insurance companies receive tons of bad news every day that gets collected as highly specific data for auto and home products. Idea Using negative data to help new customers make fact-based positive choices. Film advertisement created by Miami Ad School, India for Sonnet, within the category: Finance.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by GSD&M, United States for Popeyes, within the category: Food.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

Film advertisement created by Bensimon Byrne, Canada for Scotiabank, within the category: Finance.

In the style of a visual essay, iconic moments, imagery, and quotes from the past year address the heightened attention around diversity and inclusion. Ultimately, we explore how advertising responded to 2020 regarding issues of equity, both onscreen and behind the scenes. Advertising has the power and the reach to take responsibility for shifting the culture. This piece outlines how mass communication is the tool that we can use to change perceptions in a conversation that is just starting.

Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Digital advertisement created by Saatchi & Saatchi, Hungary for Rustavi2, within the category: Public Interest, NGO.

Film advertisement created by Architect, United Kingdom for St. John Ambulance, within the category: Public Interest, NGO.

Film advertisement created by BrandHealth, Canada for Peterborough Council on Aging, within the category: Public Interest, NGO.

Integrated advertisement created by Goodby Silverstein & Partners, United States for Doritos, within the category: Food.