Audio advertisement created by JWT, United Kingdom for Kit Kat, within the category: Confectionery, Snacks.

Society is always looking for ways to help those in need during difficult times. IKEA wants to celebrate all those who stand shoulder to shoulder to help create a better everyday. We all deserve a true home. Film advertisement created by McCann, Spain for IKEA, within the categories: House, Garden, Retail Services.

Every year white cane day is celebrated around the world in the month of October. This date goes unnoticed in Panama as well as in many other countries in Latin America, that's why this year Bath & Body Works Panama with the support from the Patronato Luz del Ciego (Light for the Blind Patronage) and the Instituto Nacional de Cultura (National Institute for Culture) have created #TheBlindExhibition, an art exhibit dedicated for the visually impaired as part of the celebration and to further equal rights and support art. Each work of art had its description in Braille as well as printed in English in Spanish in order to continue in the spirit of inclusion. In this manner, every visitor could feel and see the works of art with their soul.

In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm. Ambient advertisement created by Volt, Sweden for Friskis&Svettis, within the category: Recreation, Leisure.

Film advertisement created by DDB, United Kingdom for Lloyds Bank, within the category: Finance.

Digital advertisement created by Miami Ad School, Spain for Hellmann's, within the category: Food.

A lot of people don’t know that the city of Toronto has free condoms for anyone, no questions asked. Toronto Public Health keeps the condoms in giant, self-serve bowls at sexual health clinics, community health centres, and colleges and universities across the city. “Life in the bowl” is a series of short cartoons that treat the condoms as characters who live in those bowls. The condoms live their lives, waiting for the inevitable moment they’ll be chosen. They know they’ll be taken at some point—just not exactly when. Film advertisement created by The&Partnership, Canada for Toronto Public Health, within the category: Health.

‘Halloween in Kikoland’ is a fabulous fantasy voyage through Kiko’s makeup, inspired by the famous tea party scene in ‘Alice In Wonderland’. The four main characters of the story lead the way through a twist-filled surreal setting filled with color and powerful looks.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. We know that unemployed webdesigners can't afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. We uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded our file, they discovered that the application suite was not in the package. Instead, we gave them something much better: an exciting job opportunity at our agency. Digital advertisement created by Ogilvy, Belgium for Ogilvy, within the category: Agency Self-Promo.

Film advertisement created by Slogan, Brazil for Unimed, within the category: Health.

Digital advertisement created by Publicis, Poland for Orange, within the category: Electronics, Technology.

For adidas’ line of women’s workout apparel we had to prove that they are indeed everything you need to start exercising. To achieve this we’ve created a series of social media workout videos for mobile devices. Digital advertisement created by Isobar, Poland for Adidas, within the category: Fashion.

Experiential advertisement created by DDB, United States for Miller Light, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Canada for Cadbury, within the category: Confectionery, Snacks.

Digital advertisement created by Ogilvy, Australia for WaterAid, within the category: Public Interest, NGO.

When MasterCard Canada started the search for their 2013 interns, they wanted applicants to share their vision of how much better a cashless world could be. By showcasing common cash related problems in a futuristic context, these videos were created to inspire and drive applicants to enter at the MasterCard #Internswanted Facebook page. Film advertisement created by MacLaren, Canada for MasterCard, within the category: Finance.

Ad featuring supermodel Gisele Bündchen. Watch the accompanying viral too: http://www.youtube.com/watch?v=H66bYGykqTU Film advertisement created by FCB, Brazil for SKY, within the category: Media.

The film is for all sports enthusiasts, but also for those who've experienced or are looking to live in a certain psychological state, better known as 'The Zone,' which is reached during an intense experience revolving around gaming, music and sports, for example. The film was also inspired by Tibetan monks who were seeking to reach the specific state. Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

Film advertisement created by Dare, United Kingdom for Time To Change, within the category: Public Interest, NGO.