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PayPal Turkey Dash
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WVA
5 subscribers
PAYPAL TURKEY DASH. 8 TURKEYS. 8 UK CHARITIES. 1 EPIC, FUND-RAISING RACE. To raise awareness of their charity giving fund, PayPal created the PayPal Turkey Dash. A fund-raising platform idea to raise money for 8 UK Charities which culminated in a 2-minute televised race. The more people donated to train a charity turkey on the campaign microsite, (turkeydash.co.uk)the faster it ran in a televised Turkey Dash. Along with awareness spots for the campaign each charity also got their own ad to get support behind their charities racing turkey. Digital advertisement created by CP+B, United Kingdom for PayPal, within the category: Finance.
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