Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

McDonald’s and Cossette go big again to promote a true Quebec icon—poutine, now available in large size in their restaurants throughout the province. The campaign traces the history of the legendary poutine in a 60-second video. Shot on the outskirts of Victoriaville, the video incorporates various elements that played a role in how the recipe came to be, such as the cheesemaker in Plessisville, which supplies the cheese curds for McDonald’s poutine, and Jeannine Vaudreuil, who was in Warwick in 1956 when restaurant owner Fernand Lachance allegedly combined fries and cheese curds for the very first time. The spot features actors and non-actors from Warwick and Drummondville, adding an extra touch of authenticity to the content and reopening the debate about the dish’s origins. The energetic feel of the video was enhanced by the directing style of Le GED, and an original track composed by Vlooper of Alaclair Ensemble. Integrated advertisement created by Cossette, Canada for McDonald’s, within the category: Food.

Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.

One in four women in Ireland who have been in a relationship have experienced domestic abuse. To help raise awareness of this issue, Allianz Ireland has launched a campaign as part of a new three year partnership with Women’s Aid, a national charity dedicated to making women safe from domestic abuse. Nothing will ever match the courage and resilience of women living with domestic abuse, and the journey they’ve been on. Walking on eggshells every day, trying to keep themselves and their children safe. In reality, they’re jaw-droppingly brave. They’re resilient, resourceful and powerful. In fact, they are ‘The World's Strongest Women’. Film advertisement created by In the Company of Huskies, Ireland for Allianz and Women’s Aid, within the category: Public Interest, NGO.

Direct advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.

FCB has introduced ‘Mama Nature’, a no-nonsense Kiwi twist on Mother Nature, to help tackle litter. She’s still all about loving the planet and keeping New Zealand “Be-yooo-diful” but years of cleaning up after everyone has seen an end to her unconditional love. Unleashing the odd dose of natural-disaster onto litterers? Yeah, ‘Mama Nature’ can do that.
Film advertisement created by FCB, New Zealand for Keep New Zealand Beautiful, within the category: Public Interest, NGO.

The Forbidden City, also known as The Palace Museum in Beijing, has collaborated with JD.com, China’s largest retailer, to bring its “Chinese Festival” cultural program online for the first time, to welcome 2020 and the coming Year of the Rat. As part of the promotion, an exquisite brocade box will be launched exclusively on JD.com as a giveaway on January 2. Consumers who make purchases during the promotion will have the chance to take home one of these special boxes. Upon opening the box, a poem written by Emperor Qianlong of the Qing dynasty will appear, offering New Year wishes. The Chinese traditional lunch box inside is decorated with Qing dynasty peony patterns and nine auspicious beasts from the 600-year-old Forbidden City, symbolizing property and fortune. The nine auspicious beasts, Dragon, Phoenix, Deer, Crane, Elephant, Tortoise, Qilin, Lion and Xiezhi, also appear on a silk handkerchief, nine different red envelopes, and a drinking glass, all of which are in the brocade box. A new scarf gift box will also be launched exclusively on the Palace Museum’s flagship store on JD. In addition, 16 domestic and international brands include Dove, Philips and Baidu will join the promotion and provide their own customized New Year gift boxes for sale to Chinese consumers.

When your child can’t find the words, help them find the lyrics. Today, the national Sound It Out campaign launches with a new album and resources to help parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers. The songs will be available across all major streaming platforms and can be heard on the campaign website at SoundItOutTogether.org, which also offers free expert-vetted resources to guide conversations. The campaign—a collaboration between the Ad Council and Pivotal Ventures, an investment and incubation company created by Melinda Gates—comes at a time when many young people are struggling with isolation and stress caused by the pandemic, on top of the normal pressures of growing up. Sound It Out places an emphasis on reaching parents and caregivers in Black and Hispanic/Latinx communities, which often face the additional trauma of systemic racism and greater challenges in accessing the support they need. Songs, videos and resources will be available in English and Spanish. Inspired by the insight that music can help unlock conversations between middle schoolers and their parents or caregivers, the campaign features exclusive new music and interviews from recording artists KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. The artists participated in intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, and translated the kids’ emotions and experiences into songs. “The most impressionable minds of any group of people are the minds of children. In America, the most systematically attacked and targeted community is the ‘Black’ community,” said KAMAUU, who wrote and recorded a song inspired by his conversation with Howie, a 14-year-old from New York. “I was drawn to participate and be a part of this project in the name of self-preservation. In doing what I can to help the youth and parents (fathers and mothers), I can help create a better community for myself and for my future children.” “Conversations with young people about their emotional health and wellbeing can be difficult, but are critically important, especially during a pandemic that has left many feeling isolated and alone,” said Dr. Renee Wittemyer, Director of Program Strategy and Investment for Pivotal Ventures. “The Sound It Out campaign uses the unique power of music to help young people and the adults who care for them find a common language to express these emotions. Innovative efforts like this one are essential to helping more young people get the support they need.” There is currently a mental health crisis among our nation’s youth. The transitional period of adolescence marks a critical time for parents and caregivers to engage their children in conversations around their emotional wellbeing. • According to the National Institute of Mental Health, more than half of mental illness begins before age 14 • The U.S. Centers for Disease Control and Prevention (CDC) reports the suicide rate nearly tripled among young people aged 10-14 between 2007 and 2017 • A CDC analysis shows that the share of emergency room visits for mental health challenges, like panic and anxiety, increased by 31% among adolescents aged 12-17 during the pandemic, indicating the negative effects of social isolation and lockdowns “The Sound it Out project is a labor of love. Grounded in careful consideration of the cultural nuances relevant for Black and Latinx families, this project is led by a team with deep commitment to getting the conversation right,” said Dr. Alfiee Breland-Noble, psychologist and founder of mental health nonprofit the AAKOMA Project. “Together, we have worked diligently to incorporate a culturally fluent approach to supporting families of color in building effective conversations for reducing mental illness stigma and fostering emotional wellbeing. I am so proud to be a team member and expert advisor on this project.” “Getting middle schoolers to open up about their emotions can be hard, but music is a powerful medium that helps us put our thoughts and feelings into words. When we can’t find a way to say it, there’s probably a song that can,” said Heidi Arthur, Chief Campaign Development Officer at the Ad Council. “At a time when it couldn’t be more needed, Sound It Out uses music to help parents and caregivers have more meaningful conversations with their kids about their emotional wellbeing.” Public service advertisements (PSAs) for the campaign, developed by McCann with support from Casanova//McCann, EGAMI Group and Mass Appeal, will appear nationwide in time and space donated by the media. The campaign also features a music video for KAMAUU’s song “Howie and the Howl,” directed by Jared Malik Royal and featuring the work of prominent artist Hebru Brantley, whose iconic work elevates the narrative of Black heroes. An intentional collective of diverse creatives brought the campaign to life, including the photographer, video director, director of photography, editor, producers, mix engineers and stylists. Media agency UM is providing pro bono media strategy and outreach. Bustle Digital Group, Facebook, Pinterest, TikTok and ViacomCBS are among the media platforms that will support the campaign with donated media. Additionally, ViacomCBS will provide custom content and content integration as part of their ongoing focus on tackling mental health crisis through media and storytelling. The exclusive album will be available to stream across Amazon Music, Apple Music, deezer, Google Play, iTunes, Pandora, SoundCloud, Spotify, Tidal and YouTube. Caregivers can also access the campaign videos, songs and resources on Sound It Out channels on Facebook, Instagram and Twitter. AdCouncil.lnk.to/SoundItOut “The generational stigma and subsequent gravity of mental health conversations in my community have been top of mind more than ever. It feels inaccessible not only from a lack of tools, but from a lack of the language to talk about it. The lyrics of music, however, have the magic to speak on every emotion for a sound mind,” said Gabrielle Shirdan, VP Creative Director at McCann NY. “Sound It Out tells the stories that haven’t been told and uses music as an instrument to shift the culture of mental health — tools every child should grow up with. This work is for a kid in Brooklyn just trying to tell his father how he feels.” Leading mental health experts provided guidance and input on every stage of the development of the Sound It Out campaign and website. Additionally, Sound It Out will be amplified by a network of non-profit organizations focused on mental health and health equity, including the AAKOMA Project, the American Academy of Pediatrics (AAP), the American Foundation for Suicide Prevention, Boys & Girls Clubs of America, Child Mind Institute, The Jed Foundation, Learning Heroes, National Council for Behavioral Health, UnidosUS and the Yale Center for Emotional Intelligence. Specific activations that will extend the reach of Sound It Out to key audiences over the coming year include The Jed Foundation placing resources in schools, AAP distributing content through its network of pediatricians and UnidosUS sharing campaign assets with affiliates. Integrated advertisement created by McCann, United States for Ad Council, within the category: Public Interest, NGO.

Executive Producer / Director of Broadcast Production: Carol Lombard Film advertisement created by David&Goliath, United States for Vizio, within the category: Electronics, Technology.

Film advertisement created by Don't Panic, United Kingdom for Oxfam, within the category: Public Interest, NGO.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, Japan for Nike, within the category: Fashion.

The sun rises in a training room. A boxer is ready to step into the ring. He is determined. In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting. But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Film advertisement created by Creativeland Asia, India for Mercedes, within the category: Automotive.

Digital advertisement created by Atomic, United Kingdom for getitrightfromagenuinesite.org, within the category: Public Interest, NGO.