In the Company of Huskies has launched an emotional new campaign with Ireland’s biggest charity St. Vincent de Paul (SVP). Called ‘Save someone from a life of poverty” it juxtaposes the saddening reality of the long-term effects of poverty on young people’s lives and the positive impact made possible through donations. In this film, viewers see an exam hall full of students, but with one empty desk. In a sombre tone, the narrator tells us that the student’s mother had her work hours cut. The boy had to miss a crucial exam just to keep food on the table. The exam has begun and there’s little hope of him making it. In an emotional turn, the door opens, he arrives and is able to sit the test. Through donations made to the charity, he is saved from a life of poverty. In the Company of Huskies continues its partnership with SVP having created the multi-award-winning platform ‘A yes can last a lifetime’ for the charity in 2015. The campaign had a significant impact in Ireland. Film advertisement created by Huskies, Ireland for St. Vincent de Paul, within the category: Public Interest, NGO.

Just Dance - You never know someone until you dance with them - Film Sarah

Film advertisement created by cummins&partners, Australia for MADC, within the category: Professional Services.

Film advertisement created by Vladimir Jones, United States for Enstrom Candies, within the category: Confectionery, Snacks.

In northern Kenya’s vast Great Rift Valley, the village of Lagam sits nestled within the cliffs. Poverty and illiteracy are high but families hunger for education. Even so, 12 year old Pascalia loves to read – and every child loves a great story. Pascalia is one of the estimated 29 million people around the world who has beautiful, brand new books to read because of UK charity Book Aid International. Find out more about Pascalia and people like her or help send the next book by visiting bookaid.org.

MeUndies, Disney, and Giant Propeller team up for their glow-in-the-dark Star Wars underwear collaboration. Giant Propeller created two spots, one (The Force), featuring an aspiring female Jedi learning to use The Force, and another (The Dark Side) depicting a young man who decides to embrace his Dark Side. Film advertisement created by Giant Propeller, United States for MeUndies, within the category: Fashion.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by Platige Image, Poland for Smilegate, within the category: Gaming.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Pampers, within the category: House, Garden.

iffgaff is a very special British mobile network. Special because it's run by the users. If you help the company, the company helps you. This philosophy it's called: mutual giving (giffgaff in gaelic) They wanted to thank all giffgaffers for their support and we decided to create Mutual Giving Lessons inside the app. Because we know the phone can screw relationships, but with giffgaff you will have the best makeups. Digital advertisement created by Miami Ad School, Spain for giffgaff, within the category: Electronics, Technology.

We decided to inspire young professionals and show a day in the life of those who provide MHP and the whole world with ideas, energy and innovations. Because that's what modern agro-industry is about! Film advertisement created by Grape, Ukraine for MHP, within the category: Industrial, Agriculture.

When a politician stays awake, no bill can sleep. For this, Café Caribe created #WakeABill, a campaign that seeks to awake dormant bills in Chile. Ambient advertisement created by Y&R, Chile for Café Caribe, within the category: Public Interest, NGO.

An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

Content advertisement created by McCann, United States for Xbox, within the category: Gaming.

The film is a metaphor for Vieira de Castro and its products’ presence in the consumers’ everyday lives, thus portrating the last 75 years of a company that bets on the future and that seeks to maintain itself as a national business reference. The action gravitates around a bowl full of Vieira’s most iconic products, giving the spotlight to the ones that are part of the memories of generations, as are the well known Flocos de Neve, the Marie Biscuit, almonds or the iconic Water Cracker. The film allows the viewer to travel through several countries like Japan or Brazil, important foreign markets to which the brand exports their products which are entirely produced in Portugal. Film advertisement created by 004, Portugal for Vieira, within the category: Food.

Everyone knows Gorilla Glue is strong, but it’s permanence often goes unnoticed. With Gorilla Glue’s long-lasting strength, your belongings can last forever. Film advertisement created by Creative Circus, United States for Gorilla Glue, within the category: House, Garden.

To promote the anniversary year “Viennese Modernism 2018”, the Vienna Tourist Board asked the question about the limits of art in our seemingly enlightened society. And started a media experiment. We booked out of home, print and online placements for Egon Schiele motifs and promptly received the not entirely unexpected response from official sources: In the United Kingdom and in Germany the world-famous Schiele nudes were only allowed to be shown with veiled genitals in public. We apologized to viewers for the loss of art enjoyment this caused. With a campaign that stimulated the audience to engage in an active discussion and gained attention for Vienna and Viennese Modernism. Even social media platforms dealt with the campaign in different ways. What some platforms permitted was subjected to censorship by others. Under the hashtag “ToArtItsFreedom”, based on the slogan of the Vienna Secession, people’s reactions on all social networks were collected. The international press also took the campaign as an occasion to join in the discussion about the limits of art and the morals and values of our society. Outdoor advertisement created by Wien Nord, Austria for Vienna Tourist Board, within the category: Hospitality, Tourism.

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

People with physical disabilities are eager to perform daily activities and earn an income like any of us. To show that there is a way to do that, Uber will implement a new service with their self-driving fleet. Digital advertisement created by Miami Ad School, Canada for Uber, within the category: Transport.

Zuzu and Mouf are graffiti artists with Austin based SprATX, who were tasked with creating new artwork for Bud Light bottles to be distributed during SXSW. This is their story of how they developed the art, and what inspires them. Film advertisement created by The Infinite Agency, United States for Bud Light, within the category: Alcoholic Drinks.