The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

There are more than 40 million people worldwide oppressed by modern slavery. Often these victims are right in front of us, but go unseen. Join the fight to free them. Watch “Switch”, a powerful 90s film and share with friends and family. To get involved go to www.youcanfree.us Film advertisement created by Parallel Minds, India for Viacom 18, within the category: Public Interest, NGO.

Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.

Film advertisement created by ‏Y&R, United Kingdom for BBC, within the category: Media.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Film advertisement created by Chemistry, United States for Friends of Animals, within the category: Public Interest, NGO.

Digital advertisement created by Buzzman, United States for Tipp-Ex, within the category: Office Equipment.

Outdoor advertisement created by Ogilvy, France for Allianz, within the category: Finance.

Film advertisement created by Ogilvy, United States for Caterpillar, within the category: Automotive.

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news. Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.

Film advertisement created by Wunderman Thompson, India for Lux, within the category: Beauty.

In history textbooks, there are not many women's names. We heard about the actions of Skoropadsky, Kotsyubinsky, Bandera, but we have not heard anything about their wives who had a direct impact on their husbands, and as a result on the politics of Ukraine. Such depreciation of women’s role has led to the fact that 70% of men in Ukraine are convinced that the woman's place is in the kitchen. Decision To draw attention to the problem, we chose well-known "male" surnames (Bandera, Skoropadsky, Kotsyubinsky) and told the story of women who stood behind them. Our idea was a unique packaging design for a limited batch of condensed milk. One hundred sets were sent to the leading Ukrainian media, bloggers and opinion leaders. Results The bold choice of surnames attracted the attention of 189 Ukrainian and 73 Russian media. The number of fans of the “Ichnyansky dairy and cannery” page on Facebook has increased by 1200%. The project with a budget of $ 14.69 covered 26,820,589 users. Design advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.

With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel. As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened. The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas. Outdoor advertisement created by Duval Guillaume, Belgium for Coca-Cola, within the category: Non-Alcoholic Drinks.

Do you ever go on YouTube just to watch a music video then 5 hours later you find yourself watching a tutorial on how to talk to a giraffe? And as YouTuber users say – I have found myself watching the very “bottom” of the YouTube. But in fact, YouTube is bottomless. And yes – that randomness costs subscribers a lot. So, the idea of this commercial spot is based on the literal comparison of the YouTube with the bottomless water well. And the main hero as the consumer literally pulls buckets full of content out of it. This is a clean, understandable and literal metaphor for Slavs people. Film advertisement created by Grey, Belarus for MTS, within the category: Electronics, Technology.

Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits. Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

In Belgium we don’t need mountains to win a medal. A Belgian city has never hosted the Winter Olympics. That makes perfect sense, because we don’t have any mountains. But we do have athletes with enough talent and determination to win a Winter Olympics medal, this year in Sochi. One of the athletes is snowboarder Seppe Smits, multiple World Championship medalist. Digital advertisement created by BBDO, Belgium for Belgian Olympic Committee, within the category: Recreation, Leisure.

The video focuses on the story of a young man, who at first “complains” of those who do not comply with the quarantine, to later reveal that he breached it and lost his grandmother as a consequence.