Outdoor advertisement created by .JPG, Argentina for Policía Caminera de Córdoba, within the category: Public Interest, NGO.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Grey, Argentina for Playboy, within the category: Media.

Ambient advertisement created by +Castro Innovation, Argentina for Pepsi, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Grey, Argentina for Fundacion Favaloro, within the category: Public Interest, NGO.

Experiential advertisement created by 5SEIS, Argentina for 20th Century Fox, within the category: Movies.

In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Cervezas del Mundo is a selection of Premium Beers whose objective is to offer the Argentine market the best brands and different varieties of beers for each specific moment of consumption. People don't know how to choose or combine beers. As a result, beer is considered as a beverage that accompanies pizzas or snacks. We created The Beer Recommender in order to educate consumers and to help them to choose the ideal beer for each moment. This application recommends a beer and a dish to the user according to the climate, temperature, time and day of the week. Digital advertisement created by Woonky, Argentina for Cervezas del Mundo, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

In the world there are millions of missing children. And if one of them was your son? Take care of them like they were your children. Ambient advertisement created by Brother, Argentina for Missing Children, within the category: Public Interest, NGO.

Production Company: Primo Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

They are a group of 25 digital creative students of Underground, a creative school in Buenos Aires. All of them wanted to accomplish our studies and get a job but with such a huge competitive scenario we needed to find somehow, a way to stand out. That´s how they came out with an idea: they had to work for the best creative in the world. If they could get his attention we would be able to get anyone's. Digital advertisement created by Underground, Argentina for Underground Creative School, within the category: Education.

Experiential advertisement created by 5SEIS, Argentina for 20th Century Fox, within the category: Movies.

Airlines and travel retail sites often have pricing errors, and, for a few hours, people go crazy just to buy tickets at ridiculous prices before the mistake is corrected. Flybondi wanted to give people the chance to get revenge for so many months of injustice by letting them take advantage of the system. Air tickets prices were changed intentionally to insuperable lower prices for a short period of time and a covert campaign was made through travel influencers inviting people to buy at the Flybondi fare error price. In a few hours, Flybondi's website traffic increased as it had not done during the whole lockdown period. And the reactions on social media came right away. After selling out the stock of tickets, Flybondi sent a mailing to all those who had been able to take advantage of their fare "mistake" telling that they have granted them the unparalleled feeling of having beat the system fulfilling their revenge for so many months of waiting. The campaign was a success. Ticket sales increased by 60% in the first 3 days of the action, as well as a growth of almost 40% in traffic on the airline's e-commerce platform. Increasing traffic and sales was a clear goal for the company after not flying for so long. Integrated advertisement created by Havas, Argentina for FlyBondi, within the category: Transport.

Digital advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot. Integrated advertisement created by McCann, Argentina for Netflix, within the category: Media.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

Many 4x4 vehicles are sold in Argentina, but most of them never crossed the city limits. In an effort to position Jeep as the iconic 4x4 brand, encouraging people to go to places where others can't, Leo Burnett created a whole new 4x4 driving experience: a GPS to get lost. The device allows Jeep drivers to let go – completely. It lets adventure-hungry travelers to select a "Get Lost" option on their GPS device, transporting them to parts unknown – even to the driver. Ambient advertisement created by Leo Burnett, Argentina for Jeep, within the category: Automotive.

Digital advertisement created by DDB, Argentina for Provet, within the category: House, Garden.