Film advertisement created by Tonic Worldwide, India for Flying Machine, within the category: Fashion.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

Film advertisement created by JWT, India for Forevermark, within the category: Personal Accessories.

Film advertisement created by DDB, India for Elite Atta, within the category: Food.

Film advertisement created by Ogilvy, India for Brooke Bond, within the category: Non-Alcoholic Drinks.

Film advertisement created by Veda Media House, India for Fab Hotels, within the category: Hospitality, Tourism.

upGrad launched a new campaign to bring out the importance of meaningful online MBAs in today’s competitive ecosystem, for enabling professionals to move ahead in their careers. The campaign is aimed to act as a catalyst encouraging ambitious professionals to choose the right MBA for the right career outcomes. Film advertisement created by The Womb, India for upGrad, within the category: Education.

Film advertisement created by Isobar, India for Adidas, within the category: Fashion.

This campaign places its key focus on urging the society to support and encourage couples that want to start a family and have chosen to get pregnant via IVF, instead of ostracizing them for opting “the unnatural way.” Digital advertisement created by WATConsult, India for Parents Of Fertility, within the category: Health.

Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.

Ambient advertisement created by Ogilvy, India for Allen Solly, within the category: Fashion.

An inspiring journey from being a pavement dweller to a proud independent parent Mrs. Shanthi, now a contract worker for Indian Railways, shares her inspiring story of transformation- a journey towards earning her identity in the society. She is an epitome of resilience and hard work. Film advertisement created by Picture Machine, India for Equitas Small Finance Bank, within the category: Finance.

Film advertisement created by Maitri, India for Vasan Eye Care, within the category: Professional Services.

When Mr. Blazing Ambitions decided to move into a sprawling apartment, luck had other plans waiting for him. Life was jolly and good for this young fella, until his good friend moved into an uptown apartment. What follows are events of hilarious nature that will leave you in splits and questioning, is it always LUCK that does the trick or is there more? Film advertisement created by Dentsu, India for Aditya Birla Capital, within the category: Finance.

You'll only know if you'll make it or not, only if you make an attempt to do it in the first place. This #InternationalWomensDay, we wanted to celebrate the stories and rejoice in the journeys of 5 such women who dared to push the barriers and go beyond the limits. Film advertisement created by Quick Brown Fox, India for DLF Mall of India, within the category: Retail Services.

Film advertisement created by Contract, India for Shoppers Stop, within the category: Retail Services.

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora & fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture. The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst. Integrated advertisement created by Tonic, India for Aditya Birla Group, within the categories: Industrial, Agriculture, Public Interest, NGO.

When it comes to protecting children from germs and bacteria, Indian parents often tend to get a bit overprotective. Yet when it comes to washing clothes, they often only think about visible stain removal. But what if your clothes are not rid of the invisible and tiny allergens and bacteria which get lodged in difficult places? Godrej Appliances’ new Front Load Washing Machine with Allergy Protect takes care of both the aspects and launched the product on digital with the campaign #SuitUpToAllergy which started with a video that hilariously follows the day in the life of a kid who is forced to wear a Hazmat Suit by his mom to protect him from germs. The campaign launched this week across digital media platforms with a video that takes a fun, over the top approach to humour, by draping the lead character in a hazmat suit and following him through the day as he struggles with his daily tasks in this unusual attire. The video conveys an underlying message that while despite our best measures we cannot protect our loved ones from allergens in our surroundings, we can wash away the invisible germs, bacteria on their clothes with the help of the Godrej Eon Front Load Washing Machine. Film advertisement created by WATConsult, India for Godrej, within the category: House, Garden.

Advertising Agency: Ogilvy & Mather, Mumbai, India Film advertisement created by Ogilvy, India for Fevicol, within the category: House, Garden.