India

WVA

In today's era, technology has become an integral part not just for students, but also for teachers. Hear from Mrs. Gauri- a principal; on how technology in the hands of a great teacher can transform society.

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Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

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Film advertisement created by And and And, India for Buffalo, within the category: Retail Services.

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Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

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Watch to find out how you can do everything—from going on weekend getaways to hustling at work through the week—and still, furnish your home, quick and easy. Try RentoMojo where we set it up, you live it up! Start renting.

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According to a study done by ‘The New York Times’ three out of five people in the US are unable to distinguish between fact and opinion. Over time, while our sources have increased multifold, news literacy has only dwindled. New York Times wanted to help readers easily and clearly differentiate between fact and opinion. This got us thinking and we asked ourselves a simple question. When news is read out to us, isn’t it significantly easier to distinguish between fact and opinion? We dug a level deeper to unearth the reason. Opinions inherently have a voice while facts don’t. Our Idea: Alexa reads the news Amazon Alexa uses two different tones of voice to read out the news. It gives a personality to the opinion piece and reads the fact pieces in a robotic tone. This makes the difference between a fact and an opinion apparent. Confused, if it is a fact or an opinion? Just ask Alexa. Experiential advertisement created by Miami Ad School, India for The New York Times, within the category: Media.

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One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.

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In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

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Film advertisement created by JWT, India for Lifestyle, within the category: Retail Services.

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Art Direction: Nagu.R.K Film advertisement created by BBDO, India for Moods Condoms, within the category: Health.

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A 3-minute micro documentary depicting the plight of senior citizens in today’s world. This film takes the viewer into a world of shadows which conceal a group of magical beings – the elderly citizens, who have been forced into oblivion during the pandemic. Film advertisement created by Bun Omelette, India for COVID-19, within the category: Public Interest, NGO.

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Film advertisement created by DDB, India for Volkswagen, within the category: Automotive.

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SBI Life Insurance as a brand has an ideology of Celebrating life. It believes that a person should celebrate each and every moment of his / her life and should take pride in doing so. Ganesh Chaturthi is one of the most anticipated festivals across Maharashtra and prior to the celebration of the festival, there is a lot of planning involved with different facets like the pandals, sweets and the Ganesh Idol. The festival which is celebrated with such galore requires a lot of planning. To capture this, a Music Video - ‘Bappa Morya’ was created featuring Sukhwinder Singh. The video captures different groups of people involved in the preparations across the city of Mumbai. The campaign was further complemented with a Facebook 360-degree wherein the journey of Lord Ganesha, right from the idol making process to the Immmersion was captured. This helped the brand in highlighting the key preparation elements that goes behind celebrating the festival. Additionally, a Facebook live of the Maha Aarti by well known actor Vaibhav Tatwawaadi at Andhericha Raja was covered. The campaign DVC received over 2.7 million views and it reached over 4.5 million people. Content advertisement created by WATConsult, India for SBI Life Insurance, within the category: Finance.

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A girl receives a parcel in the morning and dies the same evening. The mystery is unravelled as two guys take a road trip. Film advertisement created by Dentsu Aegis Network, India for Harper Collins, within the categories: Media, Recreation, Leisure, Retail Services.

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Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to wake up their senses and upgrade their ears to demanding pure sound. The brand fit was perfect. For pure music you need specially engineered headphones that give you ‘uncontaminated sound’. http://www.sony.co.in/microsite/headphones/project-resound.html Digital advertisement created by Ogilvy, India for Sony, within the category: Electronics, Technology.

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Film advertisement created by Publicis, India for Park Avenue, within the category: Health.

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Settle scores, instantly. The India-Pakistan cricket rivalry reaches its peak during a power-cut and the grandfathers settle scores with a little help from the granddaughter and Google.

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Film advertisement created by JWT, India for The Times of India, within the category: Media.

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The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country’s total voting population. To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South, did a thought-provoking social activation. As a part of the activation, customers who didn’t vote in the ongoing General Elections were served something other than what they had ordered. When the baffled and somewhat frustrated customers complained about the wrong order, the crew pointed out that since they did not cast their vote, they have lost their right to choose what they want! Experiential advertisement created by DDB, India for McDonald’s, within the category: Food.

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Experiential advertisement created by Isobar, India for Reebok, within the categories: Fashion, Public Interest, NGO.




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