Digital advertisement created by mcgarrybowen, United States for JC Penney, within the category: Retail Services.

When General Mills introduced two new rainbow marshmallow pieces to its iconic Lucky Charms cereal, the McCann Always On team seized on the addition as a perfect opportunity to salute the LGBT community during June 2013 pride month. The result was the launch of #LuckyToBe, a new social good initiative for General Mills, part of the team’s ongoing ‘Hello, Cereal Lovers’ campaign. McCann Always On built the LuckyToBe site experience on Tumblr (http://luckyto.be/), and used the #LuckyToBe hashtag to drive mentions across Facebook, Twitter and Instagram. The initiative was kick-started by experimenting with paid media via Tumblr Radar, which quickly generated 3 million views. A video was then launched on You Tube and activated via social paid media on Facebook and Twitter. The team also handled #LuckyToBe event activations at the Minneapolis Rainbow Run and Pride Parade in mid-June. As part of the program, people were asked to Tweet or Instagram why they are #LuckyToBe you with hashtag #LuckyToBe. And for the design/creatively-inclined, as part of the Tumblr initiative the Triple Rainbow Marbit was Digital advertisement created by McCann, United States for Lucky Charms, within the category: Food.

Mondo Media is a YouTube animation channel that specializes in comedy for teens, now wishing to steer their audience to an older crowd. So bm6 created this show about life in the big world of business. Digital advertisement created by bm6, United States for Mondo Media, within the category: Media.

Film advertisement created by BBDO, United States for Herdez, within the category: Food.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Droga5, United States for Coors Pure, within the category: Alcoholic Drinks.

Advertising Agency: Carmichael Lynch, USA Executive Creative Director: Marty Senn Business Manager: Vicki Oachs Production Company: 3rd St Mining Co Director: Ben and Dave Executive Producer: Jon LaChappelle Line. Producer: Ben and Dave Director of Photography: Ben and Dave Edit House: TBD Post Editor: Ben and Dave VFX House / Online Artist: CLIP / Brad Baker Telecine: CLIP / Brad Baker Audio Mix: CLIP / Brad Baker Film advertisement created by Carmichael Lynch, United States for Denver Museum of Nature & Science, within the category: Recreation, Leisure.

2019 Clio Juror: Jeremy Baka How do you turn something imperceptible, indescribable and unexplainable into something remarkably visual, truly meaningful and 100% attention-getting? For decades, audience members described Cirque Du Solei performances with one overriding word: “Awe.” But just what IS awe and why does it matter? A leading neuroscientist, a team of technologists and 280 live Cirque du Solei audience members decided to find out. Integrated advertisement created by Burson Cohn & Wolfe, United States for Cirque du Solei, within the category: Recreation, Leisure.

Sometimes a show is so good, you just can’t stop. 10 episodes later, and zzzzz. The DIY solution? Socks. Make your own Netflix socks and share your ideas at MakeIt.Netflix.com Digital advertisement created by Deeplocal, United States for Netflix, within the category: Media.

Film advertisement created by Mechanica, United States for Seniorlink, within the category: Public Interest, NGO.

Digital advertisement created by Soul Pancake, United States for Northwestern Mutual, within the category: Finance.

There are dozens of marine biologists in the state of Florida learning the language of dolphins. Almost as amazing as the Florida Lottery sending over 775,000 Florida students to college on a Bright Futures Scholarships. Film advertisement created by PPK, United States for Florida Lottery, within the category: Gambling.

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated. Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Film advertisement created by Latinworks, United States for Marvin Magazine, within the category: Media.

Film advertisement created by David&Goliath, United States for Esperanza Immigrant Rights Project, within the category: Public Interest, NGO.

Digital advertisement created by Olson, United States for Belize Tourism Board, within the category: Hospitality, Tourism.

Film advertisement created by RTO+P, United States for Bring Change to Mind, within the category: Public Interest, NGO.

Quantum computing and AI are hardly the easiest concepts to describe but they are vital in today’s forward thinking world where these technologies are increasingly a part of daily life. Across the Pond, the agency known for making the complex human, has created a video to help Google announce its next big move in the quantum computing space featuring a narrative that everyone can follow. Film advertisement created by Across the Pond, United States for Google, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Harry & David, within the category: Retail Services.