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Science of Awe
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WVA
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2019 Clio Juror: Jeremy Baka How do you turn something imperceptible, indescribable and unexplainable into something remarkably visual, truly meaningful and 100% attention-getting? For decades, audience members described Cirque Du Solei performances with one overriding word: “Awe.” But just what IS awe and why does it matter? A leading neuroscientist, a team of technologists and 280 live Cirque du Solei audience members decided to find out. Integrated advertisement created by Burson Cohn & Wolfe, United States for Cirque du Solei, within the category: Recreation, Leisure.
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