Film advertisement created by Casanova Pendrill, United States for California Lottery, within the category: Gaming.

Film advertisement created by Humanaut, United States for Organic Valley, within the category: Non-Alcoholic Drinks.

Film advertisement created by Brunner, United States for YellaWood, within the category: House, Garden.

Storytelling is a part of the human fabric. And there are stories all around us – ones that entertain, delight, sadden, and anger. But perhaps the best kind of stories are those that inspire, and ultimately are powerful enough to change the world. This piece is a celebration of the masterful storytelling that Brandon Stanton brought to us through Humans of New York, one of his most viral stories being that of Ms. Stephanie aka Tanqueray, a 76-year-old former stripper. Suddenly unable to approach subjects on the street due to the 2020 pandemic, Brandon had to readjust the way that he connected with people. In a time when we only had our screens, Brandon created intimacy for his audience over the internet. The result was a unifying tapestry of uplifting stories in a time we needed them the most.

We released a series of bulletproof posters and accompanying film, preceding Trump's speech at this year's NRA convention. The posters are meant to challenge existing background-check laws: Since those laws don't protect us, we created something that does. Outdoor advertisement created by Ogilvy, United States for Americans for Responsible Solutions, within the category: Public Interest, NGO.

Film advertisement created by Burrell, United States for Toyota, within the category: Automotive.

Film advertisement created by Genesis, United States for Pearl Izumi, within the category: Fashion.

Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

Film advertisement created by Goodby Silverstein & Partners, United States for Cisco, within the category: Electronics, Technology.

Film advertisement created by R&R Partners, United States for WD, within the category: Electronics, Technology.

Film advertisement created by Wongdoody, United States for The Coffee Bean & Tea Leaf, within the category: Non-Alcoholic Drinks.

Every 98 seconds, someone is sexually assaulted in the United States. One of the biggest barriers to justice for survivors is decades worth of untested rape kits. A brutal new PSA says that the untested rape kit backlog has the same effect as putting the victims themselves on the shelf. In the aftermath of a sexual assault, a victim who choses to undergo an exhaustive and invasive forensic evidence collection examination—often referred to as a rape kit—expects the kit will be tested and the evidence used to prosecute the attacker. Victims and the public alike assume those kits are tested; when in fact there is a backlog of hundreds of thousands of untested rape kits, sitting on shelves in warehouses for months, years, even decades while perpetrators remain free to commit other sexual assaults. The national campaign, “Shelved,” was developed by new agency Invisible Man, founded by former Y&R creative Rachel Howald. It was created for Mariska Hargitay’s Joyful Heart Foundation in partnership with Viacom Velocity. The PSA seeks to draw awareness to the rape kit backlog to encourage legislative reforms to improve the handling of rape kits, to eliminate the backlog, and to ensure it never happens again. In the haunting spot, a forklift carries a woman, the personification of her rape kit, past other long-shelved victims of every age, race and gender as she describes the details of her assailant. Her voice is broken but hopeful as she says “All those details plus the DNA, is enough evidence for you to catch him, right?...right?” Film advertisement created by Invisible Man, United States for Joyful Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for National Geographic, within the category: Media.

Digital advertisement created by Peterson Milla Hooks, United States for GAP, within the category: Fashion.

Film advertisement created by David&Goliath, United States for KIA, within the category: Automotive.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Nick Valente Senior Account Executive Film advertisement created by Real Normal/Beef & Sage, United States for Big Red, within the category: Non-Alcoholic Drinks.

Digital advertisement created by DDB, United States for Smithsonian Conservation Biology Institute, within the category: Public Interest, NGO.

Digital advertisement created by McCann, United States for Minecraft, within the category: Gaming.