Additional credits: Film advertisement created by Third Street, United States for Real Complainers Vote, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United States for Caterpillar, within the category: Automotive.

Film advertisement created by Laughlin Constable, United States for FRAM, within the category: Automotive.

Digital advertisement created by Buzzman, United States for Tipp-Ex, within the category: Office Equipment.

Film advertisement created by Argonaut, United States for Credit Karma, within the category: Finance.

Google premiered its 2021 Year in Search film in 50+ languages around the world. The highly anticipated film is grounded in the fact that Google Trends data shows that the world is searching for “How to Heal” this year more than ever before. Last year, Google's Year In Search asked "why?" more than any other time in history. This year, the process of reflecting on the global events that have changed the world forever began. The challenges and tragedy of recent years became an opportunity to summon collective strength. It became a time to embrace scars and come back stronger than before. In 2021, more than ever, the world is searching for “How to Heal.” Film advertisement created by Google Brand Studio, United States for Google, within the category: Electronics, Technology.

Film advertisement created by Pinnacle Advertising, United States for WeatherTech, within the category: Automotive.

Film advertisement created by FCB, United States for Dow Chemical Company, within the category: Industrial, Agriculture.

“Reverse” is a short film that tells the story of a young daughter and the many challenges she faces on her journey to motherhood. Despite good parenting, good education, and a good job, surviving giving birth is far from a given. Merck for Mothers, believes no woman should have to give up life to give life. 60% of all maternal deaths in the U.S. are preventable. Let's turn outrage into action and make maternal mortality a thing of the past. Film advertisement created by Matter Unlimited, United States for Merck for Mothers, within the category: Public Interest, NGO.

Film advertisement created by Chemistry, United States for Friends of Animals, within the category: Public Interest, NGO.

Film advertisement created by FF, United States for Marriott, within the category: Hospitality, Tourism.

Digital advertisement created by 360i, United States for Oreo, within the category: Confectionery, Snacks.

In the future when we look back on today, how would we describe the pandemic? What version of history would we tell? This is the theme of the Filipino multinational chain Jollibee’s first global brand campaign developed by BBH Singapore, which reinterprets the brand’s tagline of “Joy of Family” in the context of the current pandemic. When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality – that life as we knew it changed overnight. It was painful, scary and upended lives around the world. Yet it is in our darkest hours when we see what’s most dear to us - our families. From physically spending every waking hour together in lockdown to long video calls across continents, our family was what got us through. This was the year of the pandemic, but it was also the year of the family. Film advertisement created by BBH, United States for Jollibee, within the category: Food.

Digital advertisement created by The Martin Agency, United States for Shadow of War, within the category: Gaming.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

“Turn Down for What” rapper Lil Jon is working with STōK Cold Brew to teach people how to be a hype man (or woman). Hype people, for the uncool people like me, is the backup rapper who shouts things like “yeah!” “werk!” and “let’s go!” The campaign includes an interactive experience where you can create your own hype track at www.stokyourself.com. Lil Jon even provides “Turn Up” tutorial videos for how to do that towel wave thing and, my favorite, his jumping up and down and shouting technique. There’s also an Alexa Skill. Just ask: “Alexa, Ask SToK Cold Brew To Hype Me Up.” Film advertisement created by Fallon, United States for SToK, within the category: Non-Alcoholic Drinks.

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.