In the 1980s, A&W tried to compete with the immensely popular McDonald’s Quarter Pounder by offering a bigger, juicier 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (You know, because 4 is bigger than 3) and the whole experiment went down in history as a huge marketing fail. Leaders of the beloved QSR chain—founded in 1919 and the oldest in America—have spent every waking moment since this embarrassing fiasco crunching the numbers, employing a team of top mathematicians and the creative services of ad agency Cornett in an attempt to bounce back with a burger so big and a message so clear that no one in their right mind would think it’s smaller than a puny Quarter Pounder. And they’ve done it! A&W is launching the 3/9 Pound Burger with a dramatic reenactment of the “Eureka!” moment that led to this possibly Nobel Prize-winning revelation about burger math. Cornett’s video features A&W mascot/math prodigy Rooty the Great Root Bear solving the unsolvable equation. In addition (math pun), a number of creative assets like window clings, table tents, branded memes and GIFs were created for the promotion. Integrated advertisement created by Team Cornett, United States for A&W, within the category: Food.

Digital advertisement created by Venables Bell & Partners, United States for Google, within the category: Electronics, Technology.

It's best if you watch it directly on YouTube: http://www.youtube.com/watch?v=Elo7WeIydh8 Platform: Linked videos on YouTube. BooneOakley believes it is the first ad agency to put its website on YouTube. Contextual theme: Story of Billy, the disastrously failed marketing director. Digital advertisement created by BooneOakley, United States for BooneOakley, within the category: Agency Self-Promo.

Integrated advertisement created by Colossus, United States for athenahealth, within the category: Health.

Content advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Gives Day, within the category: Public Interest, NGO.

It's an anthem to the pap test, that awkward IRL first date, and getting spilled on at the bar. The frustrating, can't-be-bothered things we once did in a pre-pandemic world have suddenly been given a shiny and exotic new lease of life—and eos' products are here to help us prepare for them. Film advertisement created by Mischief, United States for EOS Lip Balm, within the category: Beauty.

Film advertisement created by David&Goliath, United States for Jack in the Box, within the category: Food.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

On Wednesday, May 12, 2010, 712 players from the New York Tri-State area were armed with 600 dodgeballs to compete in this record-setting game. The previous record of 450 dodgeball participants was crushed as the blue team and yellow team hurled the rubber balls back and forth at each other until one team emerged triumphant. After hundreds of players were pelted with dodgeballs and eliminated from the game, the blue team claimed victory. Ten players from the winning blue team were selected by raffle and they, along with the last man standing on the yellow team, received new Samsung Reality phones for their athletic skills and bravery. All of the game’s players received scratch cards with the opportunity to win Reality phones and gift cards, and t-shirts to commemorate their participation in the record-breaking attempt. Additionally, Samsung Mobile donated the dodgeballs used in the game to the Boys and Girls Club of Manhattan and Covenant House of New York.

Miller Lite is bringing a limited number of its dark-colored Offline Cans to bars across the country to inspire more drinkers to take a break from social media and spend time with friends over a beer. The limited-edition matte black cans will be available in more than 500 bars and taverns in 27 states starting this week. Miller Lite’s Offline Can will be supported by two new TV ads, social media and a point-of-sale marketing campaign that aims to inspire drinkers to invite friends for a night out over Miller Lite. In select bars where the cans are available, Miller Lite will reward some drinkers for going offline with their own Miller Lite Offline Can, where permitted and while supplies last. Using Facebook’s new “SideFlix” technology, bargoers can invite their friends to join them in putting down their phones and “going offline.” If the group collectively puts their phones down for 30 minutes, they could be eligible to receive a Miller Lite Offline Can. Integrated advertisement created by DDB, United States for Miller, within the category: Alcoholic Drinks.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Film advertisement created by Spark44, United States for Land Rover, within the category: Automotive.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.

Dolby Atmos provides a truly immersive high-tech experience by allowing sounds to be moved or placed anywhere in the movie theatre – the perfect scenario for letting moviegoers hear and feel the raw power of the Lexus LC 500. When audiences hear the vehicle perform a donut, they feel they are in the center of the track with the LC racing around them at full-speed just a few feet away. Audio advertisement created by Team One, United States for Lexus, within the category: Automotive.