A call to celebrate every last drop of every day with Temecula Valley's spirited community of makers and kindred souls. To living life Glass Full. Film advertisement created by Greenhaus, United States for Visit Temecula Valley, within the category: Hospitality, Tourism.

Outdoor advertisement created by Ogilvy, United States for Coke Zero, within the category: Non-Alcoholic Drinks.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

The old SPLASH jingle is back as a kitschy, full-on musical production starring the washer fluid’s hero character in his baby blue velour suit fighting crafty villains like Grime, Bugs and Dirt. Film advertisement created by Griffin Archer, United States for Splash, within the category: Automotive.

Digital advertisement created by JWT, United States for Google, within the category: Electronics, Technology.

Digital advertisement created by Miami Ad School, United States for NBA, within the category: Recreation, Leisure.

Film advertisement created by Bartle Bogle Hegarty, United States for Levi's, within the category: Fashion.

Film advertisement created by R&R Partners, United States for Las Vegas, within the category: Transport.

Film advertisement created by Fallon, United States for Holiday Inn, within the category: Transport.

Film advertisement created by FCB, United States for Off!, within the category: House, Garden.

Film advertisement created by conscious minds, United States for Rent.com, within the category: Professional Services.

Ambient advertisement created by BBH, United States for British Airways, within the category: Transport.

7-Eleven has always provided quick and easy access to the practical, everyday necessities people need in order to keep going—but at the same time the brand understands that there’s more to life than surviving. Particularly in times like these, when our days rarely feel like a 10, it can be easy to overlook the small things that bring us joy. That’s why the brand has always gone out of its way to bring a little delight, a little fun, a little off-the wall, playful indulgence to everyone that it serves. That’s not just fueled by people’s physical needs. It’s about lifting peoples’ spirits, feeding their optimism and keeping them amused. The brand’s new tagline, “Take it to Eleven,” is born of the notion that 7-Eleven has always been a brand with customer-obsession at the core, going over the top to feed people’s joy and always meeting them where they are by offering small delights that are a bright spot in the day. Integrated advertisement created by Dentsu, United States for 7-Eleven, within the category: Retail Services.

Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone's dining room. In the ads, a family has settled into dinner and someone won't get off their phone. Only instead of a surly teenager or precocious child, it's a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner. Film advertisement created by Goodby Silverstein & Partners, United States for Common Sense Media, within the category: Media.

Film advertisement created by RP3, United States for Norfolk Southern, within the category: Transport.

Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work. Digital advertisement created by Cramer-Krasselt, United States for Paper and Packaging Board, within the category: Industrial, Agriculture.

Film advertisement created by DDB, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by 22 Squared, United States for Interface, within the category: House, Garden.