Film advertisement created by Quirk, United States for Carbonite, within the category: Electronics, Technology.

Film advertisement created by Nobox, United States for Nobox, within the category: Agency Self-Promo.

Finding reliable health information online can be a challenge. Searching for symptoms often leads one down a confusing path to paranoia. Mayoclinic.com gives you unbiased medical information from real doctors. No hysteria, no drug pushers, no premature funeral planning. Integrated advertisement created by The Creative Circus, United States for Mayo Clinic, within the category: Health.

Dagger's new work for United Way of Greater Atlanta's "Silence The Growl" campaign was a result of winning a creative hackathon. Atlanta's creative community turned out for a 1-day event to help increase awareness of the nearly 350,000 kids in Greater Atlanta facing hunger, especially out-of-school times like summer and school breaks when they go without the free and reduced-priced meals at school. The winning concept from Dagger integrated a mix of heart-warming UGC content (provided by Jukin Media,) music and animation to highlight the side effects of hunger, as well as the potential of what kids can achieve when NOT hungry. Digital advertisement created by Dagger, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by Publicis, United States for Café Bustelo, within the category: Non-Alcoholic Drinks.

Before the Internet, there was a much better source for getting different perspectives on everyday problems. It’s pronounced “buuk.” Outdoor advertisement created by The Creative Circus, United States for US Public Libraries, within the category: Education.

Creative branding agency loyalkaspar has produced an installation of five colorful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighborhood of Brooklyn, resulting in an anthem TV spot. This work comes off the back of several successful ESPN branding projects by loyalkaspar, including brand identities for College Football and Get Up. The mural project allowed the agency to shift focus from its strategic expertise and highlight their design and production capabilities. Working to a tight deadline, loyalkaspar sought to fuse artistry and sports fandom into a unique experience for New Yorkers that could then be shared on screens around the country. A sense of place Chief Creative Officer at loyalkaspar, Beat Baudenbacher wanted to ensure that the murals and spot positioned the US Open as a uniquely New York moment in contrast to tennis events in Wimbledon, Paris or elsewhere. “We wanted to create work that gave the US Open a sense of place, really capturing New York’s urban, eclectic dynamic and infusing the Open with that epic feel,” says Baudenbacher. So, once the murals had been assembled on site in Dumbo, with a picturesque view of the East River, visitors were invited to interact with the installation during loyalkaspar’s film shoot. The resulting spot shows New Yorkers of all types posing in front of the murals on a sunny day. Dynamic and joyful footage in front of the murals includes families and groups of friends posing for selfies, dogs chasing balls, and plenty of adorable children. A particularly powerful sequence sees two young girls twirling before the Serena Williams mural, then cuts seamlessly to ESPN footage of Serena performing her signature twirl on the tennis court. Using multiple filming tactics to capture the public interaction with the murals, loyalkaspar aimed to incorporate the vibe of the city and the US Open on as many levels as possible. A time lapse photographer captured the onslaught of visitors throughout the day and a crane camera was used for the spot’s final shot: the city skyline at sunset. The crane offered, in Baudenbacher’s words, a “dynamic and super epic scope.” Meanwhile small handheld devices allowed the loyalkaspar team to tap into the more intimate moments individuals had with the murals. Footage of the athletes was spliced in during post-production, always cleverly mirroring the action at the installation. Cutting through the noise For Baudenbacher and his team, perhaps the most exciting element of the brief was the chance to make the public part of the project. Not only did constructing the murals in a public space provide an opportunity for the anthem spot’s local vibe, it genuinely offered a chance for local audiences to connect with the ESPN brand. The event shut down the Dumbo pier on the day, generating curiosity even among New Yorkers who didn’t actively participate. Baudenbacher hoped the event would engage fresh audiences of all ages, genders, and races through the specific, personalized experience. To expand the activation’s reach, the murals have moved to the South Street Seaport through the end of the tournament for additional fan engagement. “Experiential events are becoming such a tool for connecting with audiences,” he says. “Being smart about putting on an event can serve as the foundation for a promotional campaign. Rather than a single experiential event, ESPN got the most fan engagement out of the campaign by hosting the installations in multiple neighborhoods and capturing footage to promote their US Open coverage as a TV spot. It elevates the work and cuts through the noise.”

Travelers to the lovely San Francisco Bay Area typically think about flying into San Francisco International Airport. Spoiler alert: SFO isn’t really in San Francisco. But, we digress. Research shows that those visitors only spend about 15 percent of their time within the San Francisco environs. These folks are spending the rest of their time enjoying the broader Northern California region from the Wine Country (Napa, Sonoma, Livermore) to Monterey and Carmel to Lake Tahoe to The Redwoods. And what these travelers didn’t know is that there is a vastly more convenient and superior airport closer to where they want to be right across the bay. That airport is the Oakland International Airport. Circa developed creative to shine a spotlight on OAK, showing that the East Bay’s airport was no longer second to San Francisco. The video, produced by Kaboom and writer/director Erik Moe, takes a light-hearted look at San Franciscans, their inferiority complex, and spells out the benefits of “Flying the East Bay Way.” Initial plans are for the campaign to run across social media and in theaters within strategic markets in the United States. Film advertisement created by Circa, United States for Oakland International Airport, within the category: Hospitality, Tourism.

If there’s one thing we can agree on, it’s that robocalls are the bane of our collective existence. AT&T is leading the fight for a world where robots can’t reach you. Integrated advertisement created by The Creative Circus, United States for AT&T, within the category: Electronics, Technology.

Film advertisement created by Publicis, United States for Smucker’s, within the category: Food.

Film advertisement created by Riot, United States for Blackhawk, within the category: House, Garden.

Digital advertisement created by Wunderman Thompson, United States for Washington’s Lottery, within the category: Gambling.

SAXX Underwear and ManTalks team up to gather men from around the country to power through dialogue about their relationship with Masculinity. On this season, we talk Modern Dating, Porn, Mental Health, and Fatherhood.

Film advertisement created by One Twenty Three West, United States for Centra Windows, within the categories: House, Garden, Professional Services.

Banking on the success of last year’s event, advertising agency R&R Partners created and implemented a bigger, better marketing campaign, materials and activations for the second Parents Empowered Day at Salt Lake City’s Hogle Zoo, a fun family activity that encourages parent-kid bonding and educates about the dangers of childhood drinking. To broaden the reach of this year’s events, media partnerships with FOX13 and iHeart Media were secured. According to Parents Empowered, drinking can do damage to a developing brain. The organization encourages parents to start talking to their children about the harms of experimenting with alcohol when they are as young as age 9. The event is designed for a primary audience of parents and kids ages 9-16. On June 25, nearly 5,000 people attended the second annual Parents Empowered Day at Hogle Zoo, nearly double the number who did in 2018 (4,744 vs. 2622). Due to the event’s popularity, the zoo will hold a third event on August 6 that will include a tent where parents and kids can design their own tote bags. For the program’s second year, R&R doubled down on custom educational activations that helped parents broach the conversation, including a giant bronzed brain at the zoo’s entrance. The main installation resembled a zoo habitat and highlighted the importance of keeping kids’ habitats and brains healthy. Attendees received swag bags that contained Parents Empowered-branded educational materials, a puzzle, interactive KidsBooks (based on popular ZooBooks) and way-finding signage that led families on an interactive scavenger hunt to six animal exhibits that served as discussion starters about the dangers of alcohol on developing brains and skills parents can use to prevent it. Outdoor advertisement created by R&R Partners, United States for Parents Empowered, within the category: Public Interest, NGO.

Community Films’ directorial collective JEAN and director Pam Thomas have joined forces to create “Commercials”, a comedic web series about the humorous, ego crushing, overanalysed silliness that plagues the world of commercial film making and everyone involved. Content advertisement created by Community Films, United States for Community Films, within the category: Agency Self-Promo.

The music video captures ‘the spirit of Harlem’ and works perfectly as a promo for the bike by packing an authentic, cultural punch. To keep the feel very real, the casting took place on the street, via Instagram, and by tapping into the Ferg crew, which encompasses visual artists, stylists, dancers, musicians and more. Film advertisement created by Herc, United States for Redline, within the categories: Automotive, Recreation, Leisure, Sports.

Problem: STIs are at an all-time high, and GenZ isn’t using condoms. Keep it Poppin: Most teens don’t carry condoms because they’re too ashamed of being caught with a condom by someone they’re interested in. Because there isn’t a worse turn off than someone “expecting” sex. We will hack GenZ’s habit of always carrying their phones everywhere by giving them specially designed pop-sockets that discreetly hold condoms inside of them. This simple idea adds value to the already widely used pop-sockets by further equipping them to hide condoms in plain sight. The Poppin pop-sockets will save teens from potential embarrassment, as well as STIs by ensuring they always have condoms on hand. Literally. Design advertisement created by Miami Ad School, United States for Durex, within the category: Health.