United States
When it comes to voting, research shows that most voters aren’t actually familiar with each candidate’s political policies and stances. It’s no surprise considering the torrent of clickbaiting and “alternative facts” that circulate around social media and news outlets at large. Therefore we came up with an idea for CNN that will help people to easily learn more about every single candidate (if so they choose) for any given election. At AskTheCandidate.com you will be able to create a private town hall meeting with any candidate of your choice through video chat, allowing for the unique opportunity to ask candidates whatever politically inclined questions you might have. In order to ensure accuracy and honesty, each candidate will actually be an AI bot coded with information sourced from their respective (and fact checked) interviews, debates, social media posts, and political histories. This won 2017 Cannes Future Lions and Bronze - Clio Awards. Digital advertisement created by School of Visual Arts, United States for CNN, within the category: Media.
Outdoor advertisement created by DOM360, United States for Toyota, within the category: Automotive.
Most of us take time for granted, but for those with terminal cancer, time is an opportunity to make every moment count. BMW’s new Connected Drive technology is an integrated navigation system that directs drivers precisely to their destination as efficiently as possible. Therefore, BMW will collaborate with St Jude’s Hospital to provide patients with an opportunity to use their precious time most efficiently, doing the things they love. This won Merit - 2017 One Show Young Ones. Experiential advertisement created by School of Visual Arts, United States for BMW, within the category: Automotive.
People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.
Film advertisement created by Plum14, United States for CarGurus, within the category: Automotive.
To launch the emergent FUTURECRAFT 4D, adidas Brand Design partnered with Miniac Films to create a film that harnesses the spirit of unyielding innovation and discovery in their quest to produce a hyper-personalized running shoe. With striking visuals that usher in a sense of rising from the confines of the imagination, FUTURECRAFT, is a cinematic and artful look at what feels like it should be impossible in the moment.
The Problem: Many parts of North Carolina are in shambles due to Hurricane Matthew. Over 100,000 homes and business were affected in October of 2016. With the Disaster Relief Fund underfunded, they’re in need of help. Solution: Tesla and SolarCity will donate their new solar roofs to the relief efforts. In return, they’ll receive the roofs’ excess solar energy, which usually has to be purchased back from the property owner. With the average home producing 20-40% more energy than it uses, the resale value of this energy will make for an even trade, covering the full cost of restoring North Carolina. The Result: North Carolina is transformed into a powerhouse for sustainable energy, and thousands of people once again have a roof over their head. Experiential advertisement created by Miami Ad School, United States for Tesla, within the category: Industrial, Agriculture.
In early 2017, PUMA launched a youth football (soccer) loyalty program called PUMAPitch. To welcome their newest members, PUMA partnered with Cramer to develop exclusive packaging that doubled as an exclusive brand experience. The young athletes were told their new cleats would arrive in "exclusive packaging." They weren't expecting sleek, padlocked, polypropylene cases. Each case was etched with an anthem inspired by the PUMA brand promise, Forever Faster: "Calling all gamechangers, all up-and-comers, all troublemakers. We're looking for the few. The few who demand more from themselves, their gear, and the game." Players read and re-read the anthem until they discovered a hidden challenge, a clue, and the secret to unlocking the cases. While solving the puzzle, players internalized the brand story, accessing their new cleats in a fun, relevant, and engaging brand experience. Direct advertisement created by Cramer, United States for Puma, within the category: Fashion.
There's a plethora of catchy food metaphors used in songs and in music artists stage names. Fresh Eats by AmazonFresh combines the love of people’s taste in food with their appetite for music. The campaign utilizes a playful, musical persona to drive craveable content in order to entice UK foodies. With every purchased grocery item from AmazonFresh, foodies unlock free curated music playlists that reference their chosen foods, via Amazon Music. Great music is always fresh, just like your food should be. Digital advertisement created by Miami Ad School, United States for Amazon, within the category: Retail Services.
Film advertisement created by Miami Ad School, United States for Respect For Animals, within the category: Public Interest, NGO.
Film advertisement created by Gruber Pictures, United States for Adult Swim, within the category: Media.
Film advertisement created by Gruber Pictures, United States for Adult Swim, within the category: Media.
Film advertisement created by Gruber Pictures, United States for Adult Swim, within the category: Media.
Digital advertisement created by Circus, United States for Warner Bros. Pictures, within the category: Electronics, Technology.
Film advertisement created by la comunidad, United States for Tesco Mobile, within the category: Electronics, Technology.
Film advertisement created by Gyro, United States for The Joe Torre Safe at Home Foundation, within the category: Public Interest, NGO.
According to one of the leading research agency in U.K. named Flint, there report shows that 84% of all UK adults use social media, and two-thirds of UK adults use social media every day. And they all use hashtags. But as we all know, most hashtags are made up of basic words such as drink, eat, yolo, etc. So, what if Pearson created an app that automatically finds synonym of your hashtag and suggest new vocabularies to use it as a hashtag? This won Platinum - 2017 Creativity International Award and Bronze - Ad Stars International Advertising Awards Digital advertisement created by School of Visual Arts, United States for Pearson, within the category: Education.
In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace. In a joint effort between PartnersGlobal and Lego, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today. Integrated advertisement created by Miami Ad School, United States for Lego, within the category: Gaming.
Following the initial contest portion of the Pure Life campaign, in which children submitted drawings for a chance to be printed on the brand’s labels, two of those labels were chosen for Aardman Nathan Love to feature in their animations. The studio aimed to preserve the kids’ original drawing styles while incorporating their own unique CG and 2D animation. Film advertisement created by 360i, United States for Nestle, within the category: Non-Alcoholic Drinks.