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FUTURECRAFT 4D

WVA
WVA 5 subscribers
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To launch the emergent FUTURECRAFT 4D, adidas Brand Design partnered with Miniac Films to create a film that harnesses the spirit of unyielding innovation and discovery in their quest to produce a hyper-personalized running shoe. With striking visuals that usher in a sense of rising from the confines of the imagination, “FUTURECRAFT,” is a cinematic and artful look at what feels like it should be impossible in the moment.

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