Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Campbell Ewald just launched this fun interactive video campaign for Valentine's Day for their client Snuggle. Users can upload photos to create custom video valentines featuring the iconic Snuggle bear mascot serenading their special someone — all to the tune of famous love songs like Lovin' You and I've Had the Time of My Life from Dirty Dancing. Campaign website: https://www.snuggleserenades.com/home Digital advertisement created by Campbell Ewald, United States for Snuggle, within the category: House, Garden.

TODAY, I'M BRAVE is a non-profit organization, celebrating people for their acts of bravery. They are now turning the power of brave into an actionable book, that will inspire people to overcome their fears. Some people don't realize that they have a story to tell and that bravery is within their power. Film advertisement created by Miami Ad School, United States for Today I'm Brave, within the category: Public Interest, NGO.

While swimmers compete with their heads down in the water, they can't see the crowd. As a retirement salute to Michael Phelps, Under Armour assembled the largest crowd wave of all-time. This one he could see. Film advertisement created by Miami Ad School, United States for Under Armour, within the categories: Fashion, Sports.

Against a backdrop of nuclear programs, forced labor camps, and an infamous, brutal dictator, thousands of North Koreans make their escape. Their stories go largely untold – a cause that people across the globe could actually affect. So, we needed a new way to break through all of the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis. So, we enlisted the help of the glorious leader himself, Kim Jong-Un. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea – job openings that anyone in the world could apply for. In case anyone doubted Kim, we populated his LinkedIn profile to include achievements like his sanctioned nuclear plants and child labor programs and also a commercial for his recruitment campaign. For his cabinet, Kim got on Twitter and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. But, in the end, every applicant was actually redirected to a landing page for Liberty in North Korea, a non-profit aimed at helping North Korean refugees. LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427% with new visitors contributing 42% of the total. Over 50 news outlets picked up the story further expanding our reach. Best of all, we did it with virtually no spent media. Digital advertisement created by Part Time Lab, United States for Link, within the category: Public Interest, NGO.

Digital advertisement created by Large Productions, United States for Marriott, within the category: Hospitality, Tourism.

Android First Responder is an OS update designed to save lives. With First Responder turned on, Android will briefly analyze the user’s facial features every time they unlock their phone, scanning for any sign of facial droop. If a stroke is detected, the user will receive a notification, prompting them to seek immediate medical attention. With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more. Digital advertisement created by Miami Ad School, United States for Android, within the category: Electronics, Technology.

Advertising agency barrettSF and the Studio have branched into the book business with “The Pumpkin and the Pantsuit,” a children’s storybook that is available on Amazon for $12 and at independent booksellers in select markets. Amazon is also the publisher. All proceeds will go to the Children’s Defense Fund. A true story and cautionary tale of two big personalities who run against each other for the highest public office in the land (Spoiler Alert! The bullying Pumpkin wins) and the different ways they go about competing for the same prize. “On election night, Van Jones posed the question, ‘how do we explain this election to our kids?’ That resonated with us. The goal of this book is to teach kids (and remind the rest of us) that losing is only losing if you give up,” said Todd Eisner, co-author and creative director at barrettSF. The story is brought to life by the STUDIO, a New York-based visual communications company. Their vivid illustrations include caricatures of the 2016 presidential candidates and some of their most ardent celebrity supporters. Donald Trump is portrayed as a bloated orange pumpkin head with angry yellow straw projecting from its pate and brows. Hillary Clinton is represented by a powder-blue pantsuit. Content advertisement created by BarrettSF, United States for Children's Defense Fund, within the category: Public Interest, NGO.

Film advertisement created by Viacom Velocity, United States for Pizza Hut, within the category: Food.

With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill. Digital advertisement created by Miami Ad School, United States for Stopbullying.gov, within the category: Public Interest, NGO.

Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they’re selling a new fashion line made from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham—the Panda Collection was made from artificial fur, and from now on, so would all of Gucci’s other products as well. Gucci and Fur for Animals made people realize how cruel fur really is. Digital advertisement created by Miami Ad School, United States for Gucci, within the category: Fashion.

In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever. Integrated advertisement created by Latinworks, United States for MLB, within the category: Sports.

Digital advertisement created by Innocean, United States for Organic Doggie Treats, within the category: Pets.

Digital advertisement created by Innocean, United States for Organic Doggie Treats, within the category: Pets.

Digital advertisement created by Innocean, United States for Organic Doggie Treats, within the category: Pets.

Children of Labor is a stop-motion PSA geared towards the children of labor across the globe. In our execution, we experimented with stop-motion animation and cel animation. We believe it would be appropriate to construct our set out of white foam core to match the cold, winter mood with added high contrast lighting. The narrative for this animation involves a young child working in a clothing factory in the middle of a city. The child has been working long hours and is at a bus stop waiting to get home. Eventually, a school bus comes to save the child from the destructive work environment. The bus symbolizes a hopeful future for the child. A future that involves an education.

BreezoMeter is the world's leading provider of real-time air quality analytics, with over 50 million daily users. Through our simple API integration, companies can access worldwide air quality coverage, live air pollution maps, AQI forecasts, pollen, actionable health recommendations, and much more.

Experiential advertisement created by Schiefer Chopshop, United States for Boost Mobile, within the category: Electronics, Technology.

Kollate brings down the cost of health insurance by promoting a healthier and active lifestyle. Using wearables that monitor heart rate, steps, distances, quality of sleep, etc., we use this untapped data to bring custom insurance costs to users based on their health activities. By partnering with the health provider Kaiser, we can track and monitor physical activities through the "Kollate by Kaiser" app to bring down the cost of monthly insurance premiums. Film advertisement created by Miami Ad School, United States for Kaiser Permanente, within the category: Health.

Film advertisement created by McCann, United States for Godiva, within the category: Confectionery, Snacks.