The commercial titled, "Science of Clean: 10 Dimensions," features Persil detergent's stain-fighting superhero, "The Professional," played by Peter Hermann, along with the renowned scientist and television personality, Bill Nye. In the 30-second ad, Bill Nye's top secret lab experiment goes awry and "The Professional" steps in to save the day – and Bill's lab coat – with Persil detergent's new and improved PRO10 formula. It plays off of the brand's passion for delivering premium stain-fighting performance while poking fun at the fact that sometimes, even the most brilliant thinkers need a little help when it comes to stubborn stains. Film advertisement created by TBWA, United States for Persil, within the category: House, Garden.

Film advertisement created by DDB, United States for Persil, within the category: House, Garden.

This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience. Film advertisement created by Mistress, United States for Hot Wheels, within the category: Gaming.

For over 400 years, Black Americans have endured systemic racism and horrific violence that have yet to be rectified in the form of true societal equity. On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, the veteran activists at the #breathewithme Revolution have announced the Black America Refund, which seeks to bring economic justice and direct relief for Black families and communities. To raise awareness and encourage donations to the Black America Refund, #breathewithme Revolution has joined forces with the recently formed creative agency Atlantic New York for a short film that outlines the powerful history of Black Wall Street, and subsequent forms of oppression that have led to the fund’s urgent need. The film was produced with archival footage in partnership with Cut & Run, Heavy Duty Music and Ameba. Film advertisement created by Atlantic, United States for #breathewithme Revolution, within the category: Public Interest, NGO.

Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Integrated advertisement created by Terri & Sandy, United States for CityMD, within the categories: Health, Professional Services.

Editorial: crunchie frog inc. Additional Foundation Content Creative Credits: Curt Cooper, Jason Voke, Jenn Moody Film advertisement created by Gertrude, United States for Singha Beer, within the category: Alcoholic Drinks.

Film advertisement created by BVK, United States for Wyoming Office of Tourism, within the category: Transport.

Film advertisement created by FCB, United States for Levi's, within the category: Fashion.

An unbuckled passenger can increase your chance of being seriously injured or killed in a car crash by 40 percent – even if you are buckled up. The Colorado Department of Transportation asked Amélie to bring new life to their “Beware of the Beltless” campaign, now in its third year, to raise awareness about the dangers posed by unbuckled occupants. To spread this message, we partnered with Lyft to give customers a ride they wouldn’t forget. Cue lifeguard. There’s not a lot for him to do in the winter months, so he continues to guard lives by moonlighting as a Lyft driver, encouraging people to buckle up. A lifeguard sitting in the car was an unexpected surprise for our passengers, but so were the shocking statistics he shared about seat belt use in Colorado. Footage of the lifeguard’s interactions with passengers was captured via hidden camera and turned into a series of videos. The videos will run on social and digital media throughout the month of March to spread these important messages statewide. This entertaining take on an important topic caught the attention of local media, resulting in over a dozen news stories, and touched the lives of participants and viewers alike. Digital advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.

Film advertisement created by BBDO, United States for Dunkin, within the category: Food.

Taco Bell started the conversation with the successful launch of the Naked Chicken Chalupa and wanted to expand the story with the launch of the Naked Chicken Chips. It is Taco Bell’s first chip made entirely of marinated all-white-meat chicken, adding to Taco Bell’s rolodex of innovative products. Film advertisement created by Deutsch, United States for Taco Bell, within the category: Food.

Creative Director: Eric Eisele Art Directors: Matthew McDonald, Justin Harris, Matt Davis Strategic Planner: Cliff Adams Production Company: Camp 4 Collective Colorist: Will Renton Audio Post Company: Dean Hurley Digital advertisement created by The Martin Agency, United States for BFGoodrich, within the category: Automotive.

Digital advertisement created by VML, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Film advertisement created by Red Fuse, United States for Hill's, within the category: Pets.