The advertising introduces FirstBank’s new product, Zelle, which is an app that allows easy mobile-to-mobile, or mobile-to-email payments. The idea behind the creative is that while paying—Zelle’s actual user benefit—isn’t much fun, payback is. So instead, we see the non-user non-benefit. For its first 20 seconds, the spot is wordless and “blind.” In Scorcese-like slow motion, to an ominous choral soundtrack, four deadbeats (as we later learn) fall victim to four just-short-of-deadly pranks: nailed-down slippers; a floured hair dryer; chickens coming to the office to roost; a confetti car bomb. Eventually the VO sheds some light: “Pay your friends back, before they pay you back. Zelle, on the FirstBank app.” Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Film advertisement created by Wongdoody, United States for SIFF, within the category: Recreation, Leisure.

Film advertisement created by 22squared, United States for SweetWater Brewery, within the category: Alcoholic Drinks.

Film advertisement created by Alma, United States for State Farm, within the category: Finance.

Film advertisement created by BarrettSF, United States for HotelTonight, within the category: Hospitality, Tourism.

Film advertisement created by Goodby Silverstein & Partners, United States for bubly, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, United States for Caterpillar, within the category: Electronics, Technology.

Film advertisement created by Argonaut, United States for Hostess, within the category: Food.

Digital advertisement created by Rokkan, United States for REI, within the category: Fashion.

Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Film advertisement created by Cactus, United States for CommunityAmerica Credit Union, within the category: Finance.

We used tilt-shift techniques to visually demonstrate Alaska Communications new brand platform: Alaska is the most important place on earth, and in this vast state Alaska Communications provides the technology to make it feel a little bit smaller. The technology and customer service offered by Alaska Communication, helps connect Alaskans - making America’s largest state feel a little bit smaller. Film advertisement created by Vitro, United States for Alaska Communications, within the category: Electronics, Technology.

Film advertisement created by la comunidad, United States for Modelo Especial, within the category: Alcoholic Drinks.

Outdoor advertisement created by Publicis, United States for Bumbershoot, within the category: Recreation, Leisure.