United States

WVA

Film advertisement created by Y&R, United States for Cirque Du Soleil, within the category: Recreation, Leisure.

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Film advertisement created by TBWA, United States for Live Nation, within the categories: Media, Music, Public Interest, NGO.

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Film advertisement created by Lowe, United States for Energy Upgrade California, within the category: Industrial, Agriculture.

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Ambient advertisement created by Vitro, United States for ASICS, within the category: Fashion.

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Can you handle airplane mode for an entire day? Well, now you don’t have to. Or worry about what’s going on in Spain or any where else around the world while you fly above it or where to eat once you land. Sit back and keep exploring the world with BBC Air. Digital advertisement created by Miami Ad School, United States for BBC, within the category: Media.

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For more than 130 years, Nashville has evolved into the world's premier Music City. From the 1800s when the Fisk Jubilee Singers traveled across continents spreading their music, to Hank Williams, Patsy Cline, Johnny Cash and so many others building the foundation of America's most vibrant music scene. Today, the evolution continues as artists like The Black Keys, Eric Church and Kings of Leon break new ground in the city they all call home. VML and the Nashville Convention and Visitors Corp created a one-hour documentary that tells this story in its entirety through the eyes of the musicians, songwriters, producers and artists who live and breathe the inspiration of this great city. Film advertisement created by VML, United States for Visit Music City, within the category: Transport.

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California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client. The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.” Three TV :30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.” Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go. Film advertisement created by School of Thought, United States for Montage Health, within the category: Health.

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Film advertisement created by Terri & Sandy, United States for Emojibator, within the category: Health.

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Digital advertisement created by DDB, United States for USTA, within the category: Professional Services.

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Integrated advertisement created by Miami Ad School, United States for GAP, within the category: Fashion.

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Outdoor advertisement created by Miami Ad School, United States for JCDecaux, within the category: Media.

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If Brandon Crawford weren't a player, he'd be the associate manager of a local health food store and a die-hard SF baseball fan. Film advertisement created by McCann, United States for San Francisco Giants, within the category: Sports.

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This summer, Dentyne will build on its social campaign, #FollowFood by introducing the first-ever “Follow Food Truck”. In a society seemingly saturated with food trucks, Dentyne’s fresh breath truck is both a cheerfully cheeky nod to foodie culture and a reminder that when great flavors come with bad breath repercussions, Dentyne has you covered. The Dentyne Follow Food Truck will travel across America, emboldening food lovers to celebrate food, including at some of the country’s best food festivals, from Texas and Tennessee to Philly and DC. Outdoor advertisement created by McCann, United States for Dentyne, within the category: Health.

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The campaign pokes fun by creating a new condition based on the insight that being a parent of tweens and teens changes you emotionally and physically. For the first time, this campaign gives this coming-of-age parenting phase a name; “Parent Puberty”. The campaign includes a 50-page illustrated guide to parent puberty called “I Feel Funny.” From odd urges to anxiety flashes, unexpected tingles, and worry sweats–this campaign brings awareness to the telltale signs of Parent Puberty. Integrated advertisement created by Wunderman Thompson, United States for Life360, within the categories: Electronics, Technology, Professional Services.

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Film advertisement created by Conill, United States for Argentina New Cinema Film Festival, within the category: Recreation, Leisure.

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In this PSA for National Volunteer Week, VolunteerMatch.org calls out slacktivists and attempts to explain what it means to actually do something.

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Woodland creatures sing the virtues of a popular holiday gift. Film advertisement created by Fuseideas, United States for Vermont Lottery, within the category: Gambling.

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Film advertisement created by The News, United States for National Autistic Society, within the category: Public Interest, NGO.

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For each view of the video on youtube.com/soulpancake between March 23 and April 23, Puppy Chow will help feed shelter puppies in need by donating one pound of the new Puppy Chow Natural formula -- up to 500,000 pounds -- to Rescue Bank. Digital advertisement created by Soul Pancake, United States for Purina, within the category: House, Garden.




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