Film advertisement created by 2C, United States for Disney+, within the categories: Movies, TV Promos.

Digital creative agency Barbarian, tapped by Baker Hughes to develop “Look to Us,” a new content campaign to launch its brand-new identity, in a post-GE world. The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an authority while teasing goals that will soon become a reality through an Anthem video, a content series, print, OOH, social and digital running as of October 2019 through January 2020. “Look to Us” was designed to pose “What if” questions to convey a sense of possibility while challenging consumers to think about what’s next. This allows “Look to Us” to be more than just a campaign – but also a call to action. Integrated advertisement created by Barbarian, United States for Baker Hughes, within the category: Other.

Somebody told Kip and Whirl that if they made a science project volcano it would be awesome. They love awesome, so they tried it. Turns out it was awesomely hilarious. Then dangerous. Enjoy their findings, but don't tell Mom they're doing experiments in the garage

Digital advertisement created by Sleek Machine, United States for Century 21, within the category: Professional Services.

Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.

Film advertisement created by BBDO, United States for Baseball For All, within the category: Sports.

Film advertisement created by Goodby Silverstein & Partners, United States for American Rescue Plan, within the category: Public Interest, NGO.

URL: http://www.devastatingexplosions.com Digital advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Film advertisement created by AKQA, United States for PlayerUnknown's Battlegrounds, within the category: Gaming.

Film advertisement created by Mother, United States for Stella Artois, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, United States for Dunkin', within the categories: Food, Non-Alcoholic Drinks.

Cremo Company is a gentleman’s grooming brand rooted in style, purpose and the barbershop traditions of the past. To help men across the country enjoy their astonishingly superior lineup of products, Cremo wanted to create a mobile barbershop. Not just any barbershop. A one-of-kind, impossible-to-ignore Cremo barbershop. To help with the task, Cremo enlisted the help of So Cal Vintage Trailer Design in San Diego. Their first job: find the perfect trailer. They scoured the country until they found this gem, a 1948 Spartan Manor with nearly all of its original bodywork in prime condition. A trailer that was seemingly designed for Cremo — classic, purposeful and dripping in style. Over the course of 6 months, the team restored and customized this beauty into a fully functioning barbershop on wheels. No expense was spared. Details include: a custom Takara Belmont Barber Chair, American hickory flooring, intricate tile work, gold-leaf lettering done by hand and, of course, a spinning barber pole. It’s truly a work of art that turns heads and draws a crowd wherever it goes. The Cremo Barbershop on Wheels is currently touring the country, with barbers on board, giving out free haircuts, beard trims, product samples and grooming tips along the way. Follow its journey at CremoRoadTrip.com. Experiential advertisement created by Antidote, United States for Cremo Company, within the category: Beauty.

Film advertisement created by Young & Laramore, United States for Louisville Slugger, within the category: Recreation, Leisure.

Digital advertisement created by BBH, United States for Google Play, within the category: Media.

Film advertisement created by Intermark, United States for Troy University, within the category: Education.

NutriBullet is ringing in the New Year with a new campaign created by Humanaut that introduces a revolutionary new fitness program called BulletFit – the fastest way to get BulletFit this year. In a series of short spots, the campaign pokes a little fun at the latest fitness fads and trends by treating NutriBullet’s beautifully designed, compact blenders like an innovative fitness program. The ads feature a BulletFit class with an instructor getting people amped by telling them to “push it” and “feel the blend,” only to reveal later that this “exercise routine” is really just a way to make a delicious, nutrient-packed smoothie. The campaign is running in January to remind people that your nutrition routine is equally as important as your workout routine when it comes to achieving fitness goals and sticking to your New Year's resolutions. Film advertisement created by Humanaut, United States for NutriBullet, within the category: Electronics, Technology.

One case of HIV is diagnosed in Colorado each day. In early 2017, the Colorado Department of Public Health and Environment tasked Amélie with helping to eradicate this epidemic by raising awareness in the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. To tackle the first step in behavior change, Amélie created "Proud to be PrEPPED," a campaign that put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP. The "Proud to be PrEPPED" campaign used video, social posts and a robust website to show how PrEP keeps communities health and poised to end HIV once and for all. Capitalizing on creative assets from "Proud to be PrEPPED," Amélie then developed a new iteration of the campaign that would resonate with a Spanish-speaking audience. We collaborated with ATA-certified Hispanic marketing agency, Hispanidad, to transcreate the campaign materials to make it more culturally relevant to this particular audience. The Spanish campaign, ORGULLOSAMENTE PrEPARAD@," features videos, print ads and a robust website using the same form and function as ProudToBePrEPPED.com, with content tailored for the Latino community. Film advertisement created by Amélie, United States for CDPHE, within the category: Health.