Film advertisement created by Wieden + Kennedy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by VIA, United States for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by BarrettSF, United States for Golf Channel, within the category: Media.

[a]list games and GamersFirst present “Be All You Can’t Be,” the action-packed video trailer for APB Reloaded that blends live action with game play. Filmed on location in Los Angeles, the trailer stars mega-popular YouTube show creators Tobuscus, SeaNanners, Katers17 and SMP Films. They’re all featured prominently in action-packed vignettes that begin as live action scenes and play out as sequences in the game. The video also showcases the level of self-expression at players’ fingertips with a real time transformation effect filmed over green screen where actors “shed” their looks on the fly.

Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Film advertisement created by JWT, United States for Shell, within the category: Industrial, Agriculture.

DP/Finish/Color: Michael Jensen / pixelworkers.tv Digital advertisement created by Innocean, United States for Thousand Dollar Shave Society, within the category: Retail Services.

A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are the budget-conscious, protein-packed choice. Their message is clear: Land O’Frost Premium Sliced Meats have no by-products, contain no added hormones and are a wholesome, affordable solution for moms. The 15- and 30-second spots give viewers a peek into the conference room of the “Sandwich Board,” whose members are gathered to discuss sliced-meat, sales trends, partake in team-building exercises and practice a bit of stress-busting meditation. Reminiscent of a modern-day Fruit of the Loom bunch, the ingredients crack wise and drop puns. “I was spread a little thin,” explains a giant jar of Mayo that shows up late. P. Valone — a walking, talking slice of cheese — calls Land O’ Frost “the only protein I’ve ever really melted with.” Land O’Frost is a 60-year-old challenger brand that flies under the radar. For its first-ever national advertising, it wanted irreverent, arresting work with a strong point of view. The brand also needed its core attributes — wholesomeness and affordability — to come through clearly in the work. Launching this week on network TV, cable and in syndication, the campaign is expected to reach about 91 percent of U.S. households. Film advertisement created by MERGE, United States for Land O’Frost, within the category: Food.

Film advertisement created by Humanaut, United States for Not Your Mother’s, within the category: Beauty.

Film advertisement created by Barton F. Graf, United States for Clash of Clans, within the category: Gaming.

Copywriter: Ron Foth Jr. Film advertisement created by Ron Foth, United States for Columbus Zoo, within the category: Recreation, Leisure.

20th Century Fox & Walden Media enlisted Thinkmodo to create a unique video concept to promote its upcoming surfing movie Chasing Mavericks. Digital advertisement created by Thinkmodo, United States for Chasing Mavericks, within the category: Media.

As Americans head to the polls to vote in what has been a very divisive US election, UK travel company Holidaysplease have released that makes an important message about the importance of travel in ending prejudice. Film advertisement created by Viral Seeding, United States for Holidaysplease, within the category: Hospitality, Tourism.