United States
Executive Director of Integrated Production: Liza Near Film advertisement created by Mullen, United States for truTV, within the category: Media.
Digital advertisement created by Ignited, United States for Fresh & Easy, within the category: Retail Services.
THERE'S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It's an immersive horror - seemingly the first of its kind for advertising. Setting out to be both integrative and informative, the experience utilizes these pillars for effective presentation in a technology driven world. Digital advertisement created by NYU, United States for ADT, within the category: Professional Services.
Marvel both delighted and infuriated its rabid fan base by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it.
In 2007, Microsoft, Bungie, T.A.G. McCann and AKQA launched a multifaceted campaign to promote Halo 3. Film advertisement created by McCann, United States for Halo, within the category: Gaming.
Film advertisement created by Argonaut, United States for Hostess, within the category: Food.
Film advertisement created by BBDO, United States for Theirworld, within the category: Public Interest, NGO.
Film advertisement created by mcgarrybowen, United States for Marriott, within the category: Hospitality, Tourism.
45 is the new 50 when it comes to colorectal cancer. As America emerges from the COVID-19 crisis, the country faces a health tsunami as people start to catch up on their health and a new campaign from the CDC and Ogilvy DC, “Bums and the Bees,” aims to put Colorectal Cancer screenings at the top of Gen X's health “to-do” list. Even prior to the pandemic, screening rates were lowest among Generation X as compared to the older Boomer generation, where approximately only 21% of Gen-Xers ages 45-49 are up to date with CRC screening according to the American Cancer Society. It’s projected that cases of Colorectal Cancer, a deadly but easy-to-prevent cancer, may increase 90% by 2030. Film advertisement created by Ogilvy, United States for CDC, within the category: Public Interest, NGO.
Film advertisement created by The Martin Agency, United States for Sling TV, within the category: Electronics, Technology.
Film advertisement created by JWT, United States for Shell, within the category: Industrial, Agriculture.
Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.
Digital advertisement created by M&C Saatchi, United States for Ballantine's, within the category: Alcoholic Drinks.
As vaccinations continue to rise, the fear of catching COVID is subsiding—those who have gotten their shots are craving vacations and post-inoculation fun. An estimated 86% of American travelers have tentative leisure travel plans and 72.8% expect to travel for leisure within the next three months, according to industry group Destination Analysts. Of those, more than a third say their reason is to visit friends and relatives. But, oh, what places will they go? Lexington is making a case for itself. Its agency, CORNETT, created Post(Vaccine)Cards to draw vaccinated vacationers to their fair city this summer. Designed to make it easy for Lexingtonians to send compelling invitations to their newly immunized loved ones, the Post(Vaccine)Cards are available for free at the Visitors Center. VisitLEX will even pay the postage. Designed with a whimsical charm, the three cards feature familiar Lexington themes—horses and bourbon. “The only thing missing in Lexington is U,” says one in which a horseshoe fills in for the final letter. “Bourbon tastes better with you,” another laments. To reach the widest audience and tug on as many heartstrings as possible, VisitLEX teamed up with several Lexington elementary schools to turn the marketing effort into a homework assignment for the best salespeople around: kids. Young students are filling out Post(Vaccine)Cards as a fun activity (Not the bourbon one. That would be weird.) and VisitLEX is featuring some of the cutest and funniest on social media before sending them to their destination. Design advertisement created by Team Cornett, United States for VisitLEX, within the category: Hospitality, Tourism.
With innovations in design and technology paving the way, essentially transforming sailboats into airplanes, the sport of sailing is becoming one of the fastest, most dangerous competitions on earth. Millimeter changes in design translate to knots of difference on the water, which is the difference between winning and losing, so Altair was excited to share their design simulation software and consult with Artemis Racing to help give the Swedish team a competitive advantage. The film explores how technology is transforming sailing as well as the intriguing, and often perilous world of the America’s Cup, and all that comes with its developments in boating – including competitors who are determined to spy and steal coveted engineering secrets along the way. Content advertisement created by Grey, United States for Altair, within the category: Industrial, Agriculture.
Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.
Minnesota is full of hidden (and not so hidden treasures) - to celebrate that, the Minnesota Lottery highlighted three different locations that show some of those treasures and the people (or in this case, gnomes) who bring them to life. They have a life of their own, those gnomes. #OnlyinMN Film advertisement created by Periscope, United States for Minnesota State Lottery, within the category: Gambling.
Film advertisement created by Droga5, United States for Puma, within the category: Fashion.
“Red Envelope” captures a defining moment in a young musician’s life: the day their first piano arrives in their home.
Film advertisement created by Doner, United States for Core Power, within the category: Non-Alcoholic Drinks.